Last year, Google introduced Accelerated Mobile Pages (AMP). AMP is a stripped-down version of regular HTML, enabling faster load times on mobile web browsers. This greatly enhances the mobile search…
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At Branch, our most important core value is being “partners first.” By partners, we mean our customers, community, or anyone who interacts with Branch. From the beginning, we’ve referred to…
Companies that use smart app banners are continually surprised at how much traffic it drives to their native mobile app. In fact, it’s so effective that some companies like Yelp…
October brought many new and exciting features that we are pleased to share with the marketers, product managers, developers, and founders that use Branch on a daily basis. From a…
By now, you’re likely aware of Smart Banners – the banner that floats on your mobile website and allows your users to easily convert into native app users. They are…
Mobile websites have long remained the largest and most cost-effective source of app installs. That’s why we’re pleased to announce Journeys™ Web to App Marketing, and deliver mobile marketers a…
Today, I’m excited to unveil a suite of new premium products, built upon our core linking infrastructure, that represent the future of the Branch platform. The release of Journeys™ Web…
With over 1.5 million apps in both the App Store and Google Play Store, it is becoming increasingly difficult to get your app noticed in the crowded mobile ecosystem. In…
Self-defined in the App Store as “The Smartest Way to Shop & Save Online” and backed with $500 million in funding, Jet.com has quickly become a force in the e-commerce…
Smart banner, app banner, smart app banner — nomenclature aside, the JavaScript, CSS, and HTML-based banner that floats on your mobile website is an incredibly valuable tool for converting web…
Mobile deep linking is quickly becoming standard practice for successful mobile apps. To stay competitive in the mobile space, it’s critical to understand how they work and what they can…
It has been well known for a while that users prefer native mobile apps to mobile websites. However, deep linking to and from apps is not as robust as it…