Lifetime Value

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How a Leading Australian Sports Betting App is Driving User Acquisition and Measuring Attribution

Sports betting isn’t something new in the Australian market. However, COVID-19 and the proliferation of internet-enabled devices, especially smartphones, are pushing online bett...

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How to Maximize App User Lifetime Value: 5 Keys To Success

Mobile marketers face many challenges in today’s increasingly fragmented and ever-evolving digital ecosystem. One challenge always on the mind of marketers: LTV. 48% of app mark...

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New White Paper: The Product Manager’s Guide to Cross-Platform Onboarding Experiences

Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin.  For product managers, winning this high-stake...

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How Product Managers are Unlocking Cross-Platform ROI: 4 Focus Areas

Behind every seamless web and app experience is a product manager who knows how to succeed on multiple fronts.  Here’s how today’s best are mastering the art and sci...

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How to Maximize Your Marketing ROI by Increasing User Retention

Spenser is the CEO and co-founder of Amplitude. While developing his first mobile product, a voice-to-text app for Android, he experienced firsthand the need for a better mobile...

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Improving the Lifetime Value of an App User with Deep Linking

For an app developer to successfully measure the return on investment (ROI) of a growth or marketing campaign, they must understand the lifetime value (LTV) of their users. Also...

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