Create cross-platform campaigns to increase user engagement, retention, and LTV.
Quick Response or QR codes were invented by Masahiro Hara to track automobile parts in Japan and have been around since the ’90s but have never really taken off in the west like they have in Asia-Pacific. A big reason: In the past, scann...
Today’s consumers don’t choose a single platform or channel to engage with brands and then just stick to it — nor do they put up with irrelevant, poorly timed, or broken experiences from the companies they patronize. That means today’s ...
According to Sensor Tower, consumer spending in mobile apps grew by 17% in 2019. Similarly, Dice reports that consumers are more likely to convert within an app — 21% of people shopping in the app purchase a product, compared to just 3% ...
Part of being the leader in cross-platform linking and attribution means innovating to support the various platforms upon which users engage. The first walled garden we helped you tackle: mobile apps. Then came measuring website and mobi...
Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin. For product managers, winning this high-stakes game requires a unique set of strategic and tactical trade...
I was recently at Web Summit in Lisbon talking about mobile growth with startups just gaining momentum, as well as big brands like Burberry and L’Oreal. Along the way, one thing hit me: When the term mobile growth is used, i...
