Marketing

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Now is the Time to Leverage Web Traffic for App UA

Learn how Digital Turbine's SingleTap solution along with Branch's Journeys solution can leverage your existing traffic to reach your user acquisition goals.

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The Fundamentals of Mobile Growth Marketing

Learn growth marketing strategies for every stage of the funnel. Based off of Stanford University's sold-out BUS 257 course taught by Branch co-founder and Head of Marketing Mad...

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How to Create and Measure QR Codes to Bring Users to Your App and Drive Growth

Learn how QR codes can bridge the offline to online gap for your users and drive app growth, and how to measure the results of your QR code campaigns.

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A Marketer-Friendly Guide to SKAdNetwork Conversion Values

Learn about SKAdNetwork Conversion Value strategies to better measure and optimize your campaigns.

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Best Practices to Secure User Opt-In on iOS 14

How can you convince users to opt in to ad tracking on iOS 14.5 and beyond? Discover tips and strategies for high opt-in rates in our blog.

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Announcing Branch’s Inclusion in the TikTok Marketing Partner Program

Branch is officially part of the TikTok Marketing Partner Program! Learn how this partnership will allow you to take your TikTok campaigns to the next level.

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Announcing the 2020 Mobile Growth Awards Winners

Find out the winners of the 2020 Mobile Growth Awards, and the winning campaigns that drove incredible results!

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Google’s iOS 14 Update: What It Means for Mobile Marketers

Google recently announced an important iOS 14 update — find out what it is and the actions you should take as a mobile marketer.

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“Horseshoe CX” – Why Closing the Loop is Critical in 2021

What is Horseshoe CX, and what does it mean to close the loop?

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How to Create Cross-Platform Campaigns for Your App

Create cross-platform campaigns to increase user engagement, retention, and LTV.

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Announcing the 2020 Mobile Growth Awards Finalists

The 2020 Mobile Growth Awards Finalists are here — are you one of them?

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