It’s no secret that app users are more likely to engage with content and have a higher lifetime value than their mobile web counterparts. In fact, according to Criteo, 66%…
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As mobile app install attribution on iOS and Android (and the user journeys it aims to track) continue to evolve, app attribution has become an increasingly important aspect of growth…
Pioneer of the “closet in the cloud” concept and the leading fashion rental service based in New York, Rent the Runway integrated Branch links to their Sailthru email campaigns and…
Today, we’re excited to introduce Universal Email, the refreshed product name for Branch’s email solution, which allows marketers to create and measure seamless email to app experiences. When we first…
Lark Health brings the best in design, AI, and mobile technology to chronic disease management and prevention. Before Lark, chronic disease was managed by visiting doctors and aides. To substantially…
This is a guest post by Carly Morris, Taptica’s U.S. Marketing and Communications Manager. In this day and age, the reality of the mobile advertising world is that any campaign…
So far, this year has become a year of many emerging mobile trends, but it’s undeniably been a year of exciting advancements in mobile app install attribution. Cross-platform, cross-channel attribution…
With the release of Safari 11 and ITP (Intelligent Tracking Prevention) last September, Apple drastically altered how cookies and attribution on the web function. The new restrictions made it significantly…
The numbers are staggering, and you’ve likely heard them before: Mobile ad fraud is growing, and it’s costing marketers billions. According to Juniper Research, overall ad fraud is estimated to…
As overall mobile usage increases, time in-app continues to grow. eMarketer found that the average consumer spends just over 3 hours a day on their mobile device. Of that, an…
Every mobile marketer today is asking the same few questions: How can I drive cross-channel growth for my app through mobile app marketing campaigns, and which mobile marketing channels will…
What is AMP (Accelerated Mobile Pages)? If you’ve ever searched for content and interacted with the results on a mobile device, you’ve probably encountered AMP, or Accelerated Mobile Pages. AMP…