Category: Marketing

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How to Set Up and Measure Influencer Marketing for Your Mobile App

Read how to set up and measure an influencer marketing campaign to grow your app.

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UX Insights with cure.fit: Crafting User Experiences for Enhanced Discoverability & Engagement on Mobile

Learn how cure.fit strategically crafts user experiences that increase discoverability and engagement on mobile.

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The Growth Secrets Driving Success for Today’s Winning Brands

Top 5 effective strategies that marketers can use when approaching acquisition, engagement, and retention.

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The Festive Season Guide For In-App Marketers | 2020

Learn trends for this festive season to help win over the connected consumer.

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Announcing: The First Annual Mobile Growth Awards

Nominate a mobile growth leader in this year's First Annual Mobile Growth Awards!

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Optimizing for Growth: An Interview with Arun Kumar, Director of Growth Marketing, Carousell

In this edition of mobile growth interviews, we speak with Arun Kumar, Director of Growth Marketing at Carousell since 2015, where he built the growth marketing team and has sin...

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The Gift of Growth: How to Prepare for 2020 Holiday Trends

COVID-19 has widely impacted retailers, and the prevalence of social distancing measures has only made it evident that brands need to adapt to meet the shift in consumer shoppin...

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How to Increase Mobile App User Engagement

Picture this: you’ve spent months if not years developing your app, and have acquired your first 10,000 users. Finally, your hard work has paid off and you can sleep well at nig...

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How Financial Management App BukuKas Achieves Growth: An Interview with Co-founder Lorenzo Peracchione

Lorenzo Peracchione co-founded BukuKas in December 2019 to empower millions of small business owners in Indonesia to go digital, run their business more effectively, and increas...

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Is This Old-school Tech the New Biggest Marketing Opportunity?

Quick Response or QR codes were invented by Masahiro Hara to track automobile parts in Japan and have been around since the ’90s but have never really taken off in the west like...

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How to Set Up a High-Performance Mobile Marketing and Measurement Stack

In this post, I will highlight some of the history around mobile marketing, the challenges marketers face with their existing marketing tech stack, the key components of the mod...

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