Mobile Ad Fraud

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Capture Your Highest LTV Customers on More Android Devices With Branch’s MMP

The size of the global Android operating system (OS) market has grown steadily over the years and, as of June 2022, it stood at a healthy 72% of all mobile devices worldwide. In...

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How to Protect Your Budget from the Hidden Cost of Mobile Ad Fraud

Mobile Ad fraud is the big bad wolf of the advertising industry. Fraudulent conversions can cause advertisers higher bills and skewed campaign data that leads to inefficient inv...

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5 Keys to Fighting Mobile Ad Fraud

Are we still talking about fraud? Yes. Ad fraud follows dollars, and looking at the accelerated growth that the mobile industry has seen over the past few years, it’s easy to se...

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How to Prevent Mobile Ad Fraud & Click Fraud: The $6.5BN Question

The numbers are staggering, and you’ve likely heard them before: Mobile ad fraud is growing, and it’s costing marketers billions. According to Juniper Research, overall ad fraud...

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Blockchain and Adtech: What’s Interesting, What’s Hard, and What the Industry Really Needs

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of conten...

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Mobile Ad Fraud: What 24 Billion Clicks on 700 Ad Networks Reveal

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of conten...

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