Editor’s note: An abridged version of this blog post first appeared on CMO.com. The CMO of yesterday — a creative, brand-driven executive — is on the verge of extinction. The role has evolved (and will continue to evolve) dramatically, r...
Data powers and improves every aspect of our lives. A modern car generates 25 GB of data per hour working to monitor health and keeping drivers safe. A modern airplane generates up to 1 TB of data every flight to keep us safe and improve...
Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond last-click attribution to determine which channel or campaign r...
App analytics are only as useful as the attribution data that makes them work. The data is the fuel. Today we’ll showcase why leading digital brands are placing a premium on accuracy and how to configure your app analytics to run fully c...
Valentine’s Day is an extra special day at Branch: Exactly one year ago today, we officially announced our inclusion in the Facebook MMP program. Prior to that milestone, Branch offered a robust deep linking and attribution platform that...
As 65% of mobile app downloads are sourced from a search on the iOS App Store, you likely already know the value of app store optimization (ASO) and have considered adding – or are already running – Apple Search Ads as part o...
You might have noticed that Google has been rolling out new app surfacing and sharing mechanisms over the last few months. One of the biggest new offerings is the Android App Actions enhancement, Slices. (A clever play on pie, for those ...
Instagram is now one of the world’s most popular social media networks, with Statista reporting the app has surpassed one billion monthly active users as of June 2018. For mobile app marketers, this estimate means Instagram represents a ...
2018 marks the ten-year anniversary for both the Apple App Store and Android Market, and both are growing faster than ever. Specifically, App Annie predicts that consumer app store spend will surpass $110 billion this year, a YoY growt...
The numbers are staggering, and you’ve likely heard them before: Mobile ad fraud is growing, and it’s costing marketers billions. According to Juniper Research, overall ad fraud is estimated to cost marketers $19 billion this year—and th...
