The numbers are staggering, and you’ve likely heard them before: Mobile ad fraud is growing, and it’s costing marketers billions. According to Juniper Research, overall ad fraud is estimated to…
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The State of Facebook Mobile App Install Ads in 2018 Last year, in a study of leading mobile user acquisition performance of marketing channels, we determined that Facebook and Instagram…
Though overall time spent with digital media continues to increase, it’s hardly surprising that time spent on mobile platforms is exponentially rising—and that it shows no signs of slowing down….
Today, we are officially announcing Branch’s Premier Partnership with Adobe. As the practice of marketing relies increasingly on technology, the Adobe Experience Cloud has become the gold standard for marketing…
Why is tracking organic and viral mobile app installs difficult? Unattributed direct referral traffic—it’s the nightmare that every mobile professional fears, because it means marketers and product managers won’t know…
Today, we’re launching Universal Ads, a product that allows marketers to measure mobile advertising campaigns across web and app properties. Universal Ads uses our People-Based Attribution Engine, making it the…
We may be slowly approaching fall, but things at Branch are only heating up! Last night, we brought Erica Hong (Lyft), Ashkan Motamedi (Everlance), Ajay Sampat (TextNow), and Kar Paramasivam…
What do you get when you mix Toronto, Helen Ouyang (Virgin Mobile), Alex Potichnyj (Checkout51), Jonathan Buccella (The Working Group), and mobile growth? Something really, really awesome. Don’t believe us?…
Unattributed direct referral traffic. It’s the bane of every marketer’s existence yet somehow remains the majority of referral traffic in nearly every dashboard. It’s like this creeping darkness, that always…
This is an excerpt from our latest eBook, 4 Steps to Finding Engaged Influencers for Your Mobile Brand. To download the full eBook that features more steps, statistics, and resources, click…