You might have noticed that Google has been rolling out new app surfacing and sharing mechanisms over the last few months. One of the biggest new offerings is the Android…
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Instagram is now one of the world’s most popular social media networks, with Statista reporting the app has surpassed one billion monthly active users as of June 2018. For mobile…
2018 marks the ten-year anniversary for both the Apple App Store and Android Market, and both are growing faster than ever. Specifically, App Annie predicts that consumer app store…
The numbers are staggering, and you’ve likely heard them before: Mobile ad fraud is growing, and it’s costing marketers billions. According to Juniper Research, overall ad fraud is estimated to…
The State of Facebook Mobile App Install Ads in 2018 Last year, in a study of leading mobile user acquisition performance of marketing channels, we determined that Facebook and Instagram…
Though overall time spent with digital media continues to increase, it’s hardly surprising that time spent on mobile platforms is exponentially rising—and that it shows no signs of slowing down….
Today, we are officially announcing Branch’s Premier Partnership with Adobe. As the practice of marketing relies increasingly on technology, the Adobe Experience Cloud has become the gold standard for marketing…
Why is tracking organic and viral mobile app installs difficult? Unattributed direct referral traffic—it’s the nightmare that every mobile professional fears, because it means marketers and product managers won’t know…
Today, we’re launching Universal Ads, a product that allows marketers to measure mobile advertising campaigns across web and app properties. Universal Ads uses our People-Based Attribution Engine, making it the…
We may be slowly approaching fall, but things at Branch are only heating up! Last night, we brought Erica Hong (Lyft), Ashkan Motamedi (Everlance), Ajay Sampat (TextNow), and Kar Paramasivam…
What do you get when you mix Toronto, Helen Ouyang (Virgin Mobile), Alex Potichnyj (Checkout51), Jonathan Buccella (The Working Group), and mobile growth? Something really, really awesome. Don’t believe us?…
This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment…