With so many options at your disposal for gathering data and analytics, it is easy to be overwhelmed by the possibilities or confused about where to begin. With Branch, it’s eas...
To grow your mobile app, you must make data-driven decisions with data you trust. With the help of a mobile measurement partner (MMP), you can accurately gather, analyze, and op...
Mobile smart banners like Branch’s Journeys are a highly effective web-to-app acquisition solution. A personalized smart banner experience helps you acquire users who visit your...
Media Mix Modeling (MMM) is a well-established marketing measurement approach that has existed for decades, but over the last year, “next-generation MMM” has been qu...
At Branch, we recently made many exciting improvements to the data and analytics experience within the Branch Dashboard. These include pre-configured export reports, report prev...
We know that getting mobile website visitors to download and use your app can be a challenge, so Journeys focuses specifically on helping drive app growth and engagement by turn...
Learn about the strategies leading sports betting apps have used to maximize user engagement!
NativeLink is Branch's deferred deep linking solution for Private Relay. Discover how you can customize your NativeLink experience to delight your users!
Editor’s note: An abridged version of this blog post first appeared on CMO.com. The CMO of yesterday — a creative, brand-driven executive — is on the verge of extinction. The ro...
Data powers and improves every aspect of our lives. A modern car generates 25 GB of data per hour working to monitor health and keeping drivers safe. A modern airplane generates...
Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond las...
To help you fuel cross-channel and cross-platform mobile growth, our team works hard to deliver the most current, relevant resources.
