Category: Mobile Growth Tips


Unraveling Ramadan 2021 Consumer Behavior & Mobile Marketing Trends

Read about the Ramadan 2021 mobile marketing trends and changes in user behavior to help reach your app growth goals.


The Fundamentals of Mobile Growth Marketing

Learn growth marketing strategies for every stage of the funnel. Based off of Stanford University's sold-out BUS 257 course taught by Branch co-founder and Head of Marketing Mad...


How to Create Cross-Platform Campaigns for Your App

Create cross-platform campaigns to increase user engagement, retention, and LTV.


Optimizing for Growth: An Interview with Arun Kumar, Director of Growth Marketing, Carousell

In this edition of mobile growth interviews, we speak with Arun Kumar, Director of Growth Marketing at Carousell since 2015, where he built the growth marketing team and has sin...


The Gift of Growth: How to Prepare for 2020 Holiday Trends

COVID-19 has widely impacted retailers, and the prevalence of social distancing measures has only made it evident that brands need to adapt to meet the shift in consumer shoppin...


How to Increase Mobile App User Engagement

Picture this: you’ve spent months if not years developing your app, and have acquired your first 10,000 users. Finally, your hard work has paid off and you can sleep well at nig...


How Financial Management App BukuKas Achieves Growth: An Interview with Co-founder Lorenzo Peracchione

Lorenzo Peracchione co-founded BukuKas in December 2019 to empower millions of small business owners in Indonesia to go digital, run their business more effectively, and increas...


Is This Old-school Tech the New Biggest Marketing Opportunity?

Quick Response or QR codes were invented by Masahiro Hara to track automobile parts in Japan and have been around since the ’90s but have never really taken off in the west like...


Announcing The 2020 Mobile Growth Handbook: Mobile in the Age of COVID-19

To say that we’ve seen mobile change dramatically in 2020 would be an understatement. COVID-19 changed the world, including the mobile ecosystem. As a result, we’ve seen various...


How Personal Finance and Banking Apps Upped Their Mobile Game During COVID — and How You Can Do the Same

As the world tries to grapple and predict what life will be like after COVID-19, some industries have a unique opportunity to embrace and invest in digital transformation. Users...

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