Here at Branch, we believe collaboration between well-informed mobile experts leads to the world’s most successful mobile growth strategies and resources. This is precisely why we’ve created the official Branch…
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These days, some of your most loyal and highly converting users are your mobile app users. When you compare mobile app engagement to mobile web engagement, the results are particularly…
This is an excerpt from our brand new white paper, the Ultimate Guide to Web and App User Attribution. Click here to download the full version. The introduction of smartphones…
We enjoy sharing our partners’ mobile growth tips and insights, in the form of growth stories. Earlier this year, we brought you Raken Director of Marketing Evan Barry’s “5 Best…
Why is tracking organic and viral mobile app installs difficult? Unattributed direct referral traffic—it’s the nightmare that every mobile professional fears, because it means marketers and product managers won’t know…
From every standpoint, the mobile app market is increasingly in the world’s spotlight. 2017 carried an astounding $77 billion in projected mobile app revenue, with 197 billion mobile app downloads…
There was Marvel vs. D.C., B.I.G. vs. Tupac, Twizzlers vs. Red Vines, and now… there’s native apps vs. mobile web. Of course, statistics vary across different industries, development stages, and…
Nextdoor is the private social network for your neighbors and community. Nextdoor relies on Branch for accurate advertising attribution, and takes advantage of Branch’s People-Based Attribution Engine to identify installs that…
At the start of 2017, Google announced that it would begin enforcing penalties on certain mobile sites that show large interstitials, which prohibit users from easily interacting with the content…
First, shoppers started moving from brick and mortar to online sites. Now, they’ve gone from desktop shopping to mobile shopping. Customers use their mobiles to research products, compare prices, read…
If there’s one thing that consistently dominates conversation at the beginning of every new year, it’s resolutions. Our resolution this year (and every year) is to power seamless user experiences…
Integrating Branch into your app has never been easier, thanks to our revamped documentation. If you’re pressed for time or would just rather have a simple plugin to do it…