Category: Mobile Growth

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Level Up How You Calculate ROI with Cost-on-Links

Our latest cost-on-links feature allows you to better understand your mobile ad spend, leading to better campaign optimization and ROI. Learn more in the blog post.

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Announcing the 2021 Mobile Growth Awards

It’s once again time for Branch’s annual Mobile Growth Awards, designed to recognize the difference-makers and innovators in the mobile space.

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What Are App Clips and How Do They Work?

App Clips allow users to access abridged versions of apps without downloading them. What are their strengths and weaknesses?

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Apple Just Killed Uninstall Tracking on iOS 15, and That’s A Good Thing

How will Apple's removal of uninstall tracking on iOS 15 affect the mobile industry? Read more to find out.

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Announcing the 2021 Mobile Growth Handbook

The 2021 Mobile Growth Handbook is here! 🎉 Learn how to create winning mobile growth campaigns that acquire, engage, retain, and activate app users.

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UX Insights: How BWS Drove Rapid User Engagement By Leveraging Gamification

BWS, Australia's largest liquor retailer, drove over 300,000 new app downloads and increased online sales by 49% by partnering with Branch. Learn more in the blog post.

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Attribution After iOS 14.5: What Does the Data Tell Us About Why the Apocalypse is So Quiet?

What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes...

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5 Mobile App Retention Strategies for 2021 and Beyond

Learn tips and tricks for mobile retention to boost user LTV and in-app revenue.

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Announcing the AWS + Branch Partnership

We're excited to announce our partnership with AWS. Learn how this partnership can improve your mobile marketing campaigns and user experience.

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A Blueprint to Build Enticing Ramadan Mobile Marketing Campaigns in 2021

Ramadan brings great changes in consumer behavior and market dynamics that brands should analyze in order to capitalize on this $2.2 trillion dollar opportunity in South Asia. R...

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Bridge the Online to Offline Gap with Branch’s QR Code API and Web SDK

Branch is excited to announce the launch of its QR Code API and Web SDK method. Read the blog post to learn how these features help drive cross-platform mobile growth.

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