In this edition of mobile growth interviews, we speak with Arun Kumar, Director of Growth Marketing at Carousell since 2015, where he built the growth marketing team and has since…
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COVID-19 has widely impacted retailers, and the prevalence of social distancing measures has only made it evident that brands need to adapt to meet the shift in consumer shopping behaviors….
Email is one of the best channels you can use to continually engage with users and get them to come back to your app. Many mobile marketers and developers utilize…
Picture this: you’ve spent months if not years developing your app, and have acquired your first 10,000 users. Finally, your hard work has paid off and you can sleep well…
Lorenzo Peracchione co-founded BukuKas in December 2019 to empower millions of small business owners in Indonesia to go digital, run their business more effectively, and increase their degree of financial…
Quick Response or QR codes were invented by Masahiro Hara to track automobile parts in Japan and have been around since the ’90s but have never really taken off in…
Driving app growth can often feel like pushing a boulder up a hill. Not only do you have to get your app noticed in a fiercely competitive App/Play Store with…
In this post, I will highlight some of the history around mobile marketing, the challenges marketers face with their existing marketing tech stack, the key components of the modern marketing…
According to renowned marketer Robert Glazer, affiliate marketing has existed for over two decades now, and has transformed significantly over its lifetime — taking on many different titles like associate…
To say that we’ve seen mobile change dramatically in 2020 would be an understatement. COVID-19 changed the world, including the mobile ecosystem. As a result, we’ve seen various trends like…
Growth Manager Laurent Billieres recently interviewed Mrs. Thi-thom Pham, Head of Marketing at Ascend Group, to discover Ascend’s marketing strategy in the midst of COVID, how they use Branch to…
After writing a post a week or so ago on simple organic strategies to drive growth in the age of COVID, I decided to do a follow up on the…