Mobile Growth

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How to Make the Most of QR Code Campaigns: The Strategy Behind QR Code Tactics

We’ll all start noticing QR codes with greater frequency on more and more offline channels. But some of this will be a wasted effort by brands until they think strategically abo...

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2022 Mobile Growth Awards Call for Entries Now Open

It’s once again time for Branch’s annual Mobile Growth Awards, designed to recognize the most innovative campaigns and leaders in the mobile space.

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Advice on Mobile Growth From 12 Top Execs

When it comes to mobile growth, there are no better lessons than those shared directly from people who have gone through it and seen success for themselves. We compiled some of ...

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Seven User Experiences to Avoid in Mobile Marketing

Here’s a breakdown of key items you should consider avoiding when constructing your mobile user experience.

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Critical Conversations: What Are Mobile Leaders Discussing in 2022?

At the recent Leaders in Mobile (LIM) retreat in Kapolei, Hawaii, attendees exchanged ideas and discussed how mobile has shifted and where it’s going next. 

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How QR Codes and Your Mobile App Can Enhance the In-Store Shopping Experience

The in-store shopping experience is now ripe for mobile engagement, and the best apps have implemented ways to become helpful shopping assistants to in-store customers. 

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How to Use QR Codes For Easier Login Authentication Across Devices

We’ve all experienced painful logins with forgotten passwords or logging in with Google and Facebook. How about the frustration of logging into an app on your smart TV with a re...

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How Airline CMOs Can Grow Mobile in 2022

The COVID-19 pandemic took a major toll on the airline industry, with travel rates dropping around the globe. However, this pause in service as usual presented airlines with the...

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Announcing the 2021 Mobile Growth Award Winners

It’s an honor for Branch to once again unveil the winners of the Mobile Growth Awards.

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How to Drive Growth on Mobile

I was fortunate enough to be able to give PandaConf’s keynote speech at Web Summit 2021 and share some of my insights about where mobile is and where it’s going.

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