Among the many strange signals reaching Americans during a period of uncertainty, upheaval, and social distancing are messages of reassurance from our services providers. America is, after all, a services-based…
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“In strange and uncertain times such as those we are living in, sometimes a reasonable person might despair. But hope is unreasonable and love is greater even than this. May…
Listen and subscribe on:Apple Podcast | Google Podcast | Spotify | Stitcher | YouTube When you hear the word growth what do you think about? When I looked up what…
App Store Optimization (ASO) is often about making small changes to your app page, which could have a noticeable impact on your app’s search ranking and visibility in the stores. …
42% of marketers view influencer marketing as a key channel for attracting new app users, according to a recent Branch Mobile Growth Survey. By engaging advocates, influencers, ambassadors, and brand…
There have never been more channels through which to engage your customers. This is both an exciting opportunity and a major challenge for brands — especially for those new to…
52% of customers are less likely to engage with a company because of a bad mobile experience. It’s essential to provide flawless user experiences that acquire, engage and retain mobile…
According to Statista, app downloads worldwide reached 204 billion in 2019 from 192.45 billion in 2016. As mobile app usage continues to increase, mobile marketers and app developers must think…
90% of time on a smartphone is spent in apps, and 53% of smartphone users make purchases from company-specific apps. For Quick Service Restaurants, this presents an opportunity to drive…
You can have a highly effective app install campaign that brings you new users and increases installs, but that doesn’t mean you should stop there. 71% of app users churn…
More and more consumers are spending time on mobile devices instead of their desktops. In fact, 58% of all site visits occur on mobile, and that number is projected to…
Email remains a critical channel for reaching consumers. Statista predicts that by 2022, the global number of email users will reach 4.3 billion — and that by the same year,…