To say that we’ve seen mobile change dramatically in 2020 would be an understatement. COVID-19 changed the world, including the mobile ecosystem. As a result, we’ve seen various trends like…
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Growth Manager Laurent Billieres recently interviewed Mrs. Thi-thom Pham, Head of Marketing at Ascend Group, to discover Ascend’s marketing strategy in the midst of COVID, how they use Branch to…
After writing a post a week or so ago on simple organic strategies to drive growth in the age of COVID, I decided to do a follow up on the…
As the world tries to grapple and predict what life will be like after COVID-19, some industries have a unique opportunity to embrace and invest in digital transformation. Users are…
Laurent Billieres, Growth Manager of Southeast Asia at Branch, recently interviewed Pomelo CMO Jean Thomas on digital transformation, retention, Pomelo’s COVID strategy, and more. Jean Thomas discusses the importance of…
After a few months of social distancing, the world is no longer the same. The adoption of everything virtual, from food delivery, shopping, work, dating, birthdays, workouts, and in my…
90% of mobile time is spent in apps. The challenge for app developers and mobile marketers is how to engage users so their app is included in that time —…
During this challenging time, brands that learn to adapt quickly to changing consumer behaviors will ultimately thrive. By thinking outside of the box and inventing new ways to engage with…
No one marvels when water flows from the faucet. When the lights turn on. When the sun rises in the morning and sets at night. When the internet works. These…
Now more than ever, agencies play a critical role in helping brands understand and respond to the changing demands of today’s mobile consumers. From evaluating tools and recommending how best…
According to Sensor Tower, consumer spending in mobile apps grew by 17% in 2019. Similarly, Dice reports that consumers are more likely to convert within an app — 21% of…
Among the many strange signals reaching Americans during a period of uncertainty, upheaval, and social distancing are messages of reassurance from our services providers. America is, after all, a services-based…