Category: Mobile Marketing

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How to Market to Millennials on Mobile

Full disclosure: I’m a millennial. And I know that the word “millennial” often carries with it connotations of entitlement, sensitivity, and laziness. Millennials, defined loose...

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24 Mobile Web and Mobile App Statistics You Should Know

In order to craft an effective mobile marketing strategy, it is important to continually keep up with the ever-evolving data behind the way that consumers interact with digital ...

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4 Ways Your Mobile eCommerce App Can See Growth

For eCommerce marketers, mobile has never been more important. The fact that mobile commerce sales increased by nearly 40 percent from 2014 to 2015 should both excite and scare ...

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Announcing MobileGrowth.org, A Community For Marketers & Developers

Today, I am incredibly excited to announce the launch of MobileGrowth.org – a place for all mobile professionals to ask questions and collaborate about all things mobile. ...

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Mobile Marketing 101: Running Successful Campaigns

This is a guest post from Somo, a mobile marketing solution that helps customers increase sales, customer engagement, and productivity. Branch provides the leading cross-platfor...

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A/B Testing for App Metrics That Really Matter

At Wattpad, we use Branch links to ensure our A/B testing efforts go beyond the vanity metrics of email open rates, button clicks, and page views. The following are the top thre...

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How to Use Dynamic Links to Drive Better User Experiences at Scale

This blog post was originally published in 2016. You can also read one of our newer posts to learn how to measure and optimize deep links from email. Driving intuitive, seamless...

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Branch and Oracle Responsys Partner to Improve App Marketing Email Performance

Remember email? Yes, email – the tried and true channel of communication that pundits have been declaring passé for years now. And yet, despite the apparent distaste for e...

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The Lowest Hanging Fruit for Mobile Marketers

Mobile linking may be the biggest problem you didn’t know you had. Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify use...

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We Examined Universal Links Across Hundreds of Apps and the Data Speaks for Itself

Implementing Universal Links results in a 40% increased conversion to open rate. Continue reading to learn more about the study. Branch provides the leading cross-platform ...

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Don’t Sweat It: Using First Impressions to Win Over Your Mobile Users

This is part of our “How to Court Your Mobile Users” series with Amplitude and Prolific Interactive. Branch provides the leading cross-platform linking and attribution platform,...

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