Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly…
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Many mobile users, myself included, download an app as a result of a specific offer, need, or use case. But after that first open, 1 in 5 users forget about…
Advertisers need to meet consumers where they are. Considering the average US adult spent 3 hours and 35 minutes a day on mobile in 2018 according to eMarketer – that…
Valentine’s Day is an extra special day at Branch: Exactly one year ago today, we officially announced our inclusion in the Facebook MMP program. Prior to that milestone, Branch offered…
As we near the end of 2018 and begin 2019, we wanted to take a look back at all the amazing things that happened at Branch this year. From joining…
Last week, we hosted a joint webinar with Criteo, a leading provider of advertising solutions for consumer marketing. Our topic: Key marketing takeaways from 2018 and the future of mobile…
I was recently at Web Summit in Lisbon talking about mobile growth with startups just gaining momentum, as well as big brands like Burberry and L’Oreal. Along the way,…
We often see dubious claims in the market where a company will claim to be the most popular tool for this or that, and we felt that it’d be important…
The secret sauce behind Branch’s linking and attribution infrastructure is the Branch Persona Graph, the largest pool of deterministic cross-platform (desktop, mobile web, and app) user identities in the world….
Just over two months ago, Branch announced our acquisition of TUNE’s Attribution Analytics. Since then, we’ve heard many questions (both from customers and others in the industry) about how the…
We’re excited to announce that Branch has been named an official Snapchat Measurement Partner. This partnership offers Branch customers the chance to drive and attribute Snapchat performance across both paid…
Earlier this month, Shopkick CEO Adam Sand spoke at the Mobile World Congress Americas 2018 conference. Over the course of the three day event, more than 400 speakers highlighted a…