Mobile Marketing

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5 Best Practices for Mobile Linking on Social Media

When done right, social media linking can be a powerful tool if you can create value for your target audience. By following the best practices we outline for you in this article...

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Adobe Analytics and Branch: How Does It Work?

Learn about the effort and complexity behind Branch and Adobe’s integration. We also explore Branch and Adobe’s integrated customer support and share a few report formats that c...

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7 Ideas from “Evolution of MMPs” Panel, App Growth Summit Berlin 2022

In the Evolution of MMPs panel at the App Growth Summit Berlin 2022, the largest mobile attribution companies had an open discussion about the evolution of measurement on iOS, ...

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How to Set Up Universal Links to Deep Link on Apple iOS

This was originally posted on July 20th, 2015 but has since been updated with the latest information. At Branch, we eat, breathe and sleep mobile deep linking. We created a sing...

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Critical Conversations: What Are Mobile Leaders Discussing in 2022?

At the recent Leaders in Mobile (LIM) retreat in Kapolei, Hawaii, attendees exchanged ideas and discussed how mobile has shifted and where it’s going next. 

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How to Use Mobile SEO to Convert Users

SEO has drastically changed in the past decade from technical algorithm hacks to quality, intent-driven content and engagement. To really get the most from SEO, you must focus o...

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How to Improve Conversions with NativeLink™ Customization

NativeLink is Branch's deferred deep linking solution for Private Relay. Discover how you can customize your NativeLink experience to delight your users!

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How Mobile App Marketers Can Make the Most Out of the IPL 2022 Season

Who doesn’t love a great cricket match played by the world’s most renowned players with a side of fun commercials? The Indian Premier League (IPL) is a professional Twenty20 cri...

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How Apps Can Use First-Party Data to Drive Growth

As data sharing practices become more stringent and the focus on privacy increases, mobile app marketers are shifting away from third-party data and looking for more reliable, a...

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