Laurent Billieres, Growth Manager of Southeast Asia at Branch, recently interviewed Pomelo CMO Jean Thomas on digital transformation, retention, Pomelo’s COVID strategy, and more. Jean Thomas discusses the importance of…
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During this challenging time, brands that learn to adapt quickly to changing consumer behaviors will ultimately thrive. By thinking outside of the box and inventing new ways to engage with…
Mobile internet use dominates over desktop: 52.6% of website traffic worldwide came from mobile in 2019. If you aren’t providing customers a top-notch mobile experience, the consequences could be deadly…
“In strange and uncertain times such as those we are living in, sometimes a reasonable person might despair. But hope is unreasonable and love is greater even than this. May…
App Store Optimization (ASO) is often about making small changes to your app page, which could have a noticeable impact on your app’s search ranking and visibility in the stores. …
42% of marketers view influencer marketing as a key channel for attracting new app users, according to a recent Branch Mobile Growth Survey. By engaging advocates, influencers, ambassadors, and brand…
At the start of 2019, it was clear that companies could no longer afford to ignore the impact of mobile. This year, our data is even more powerful, suggesting that…
It’s a brand new (mobile) world! There’s no denying it – consumers are tethered to their phones. With Sendpulse reporting that 83% of millennials sleep with their phones beside them…
There have never been more channels through which to engage your customers. This is both an exciting opportunity and a major challenge for brands — especially for those new to…
Editor’s note: An abridged version of this blog post first appeared on CMO.com. The CMO of yesterday — a creative, brand-driven executive — is on the verge of extinction. The…
You can have a highly effective app install campaign that brings you new users and increases installs, but that doesn’t mean you should stop there. 71% of app users churn…
More and more consumers are spending time on mobile devices instead of their desktops. In fact, 58% of all site visits occur on mobile, and that number is projected to…