Category: Mobile Marketing

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A Marketer-Friendly Guide to SKAdNetwork Conversion Values

Learn about SKAdNetwork Conversion Value strategies to better measure and optimize your campaigns.

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Best Practices to Secure User Opt-In on iOS 14

How can you convince users to opt in to ad tracking on iOS 14.5 and beyond? Discover tips and strategies for high opt-in rates in our blog.

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SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers

Learn about two new pieces of attribution-related functionality from Apple: view-through attribution in SKAdNetwork and PCM support for app-to-web campaigns. Discover what this ...

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Announcing Branch’s Inclusion in the TikTok Marketing Partner Program

Branch is officially part of the TikTok Marketing Partner Program! Learn how this partnership will allow you to take your TikTok campaigns to the next level.

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“Horseshoe CX” – Why Closing the Loop is Critical in 2021

What is Horseshoe CX, and what does it mean to close the loop?

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How to Create Cross-Platform Campaigns for Your App

Create cross-platform campaigns to increase user engagement, retention, and LTV.

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How Chipper Cash and Career Karma Used Tech for Black Founders to Continue Their Growth Story: An Interview with Hasan Luongo & Ruben Harris

Branch CSM Joey Andrean interviews Hasan Luongo and Ruben Harris to share their growth stories and challenges they've faced as black founders.

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How to Set Up and Measure Influencer Marketing for Your Mobile App

Read how to set up and measure an influencer marketing campaign to grow your app.

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UX Insights with cure.fit: Crafting User Experiences for Enhanced Discoverability & Engagement on Mobile

Learn how cure.fit strategically crafts user experiences that increase discoverability and engagement on mobile.

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The Growth Secrets Driving Success for Today’s Winning Brands

Top 5 effective strategies that marketers can use when approaching acquisition, engagement, and retention.

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The Festive Season Guide For In-App Marketers | 2020

Learn trends for this festive season to help win over the connected consumer.

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