Category: Mobile Measurement

Blog_OG_Metrics-That-Matter_Magenta-768x402.png

Metrics That Matter: What to Report Up and Across

There are many ways to gauge the success of a product or service, but if you want to measure performance over time, you’ll need to weigh it against an unchanging set of standards.

Blog_OG_Scheduled_log_exports-01-768x402.png

Enhance Your Campaign Data with Scheduled Log Exports

Learn about our latest addition to our powerful suite of export APIs: Scheduled Log Exports, which allows you to get the precise data you need to optimize your app campaigns.

unnamed.png

Level Up How You Calculate ROI with Cost-on-Links

Our latest cost-on-links feature allows you to better understand your mobile ad spend, leading to better campaign optimization and ROI. Learn more in the blog post.

Blgo_OG_Uninstall-Tracking-on-iOS-is-dead_v2_1200x628_x2-768x402.png

Apple Just Killed Uninstall Tracking on iOS 15, and That’s A Good Thing

How will Apple's removal of uninstall tracking on iOS 15 affect the mobile industry? Read more to find out.

Johanna-Blog-OG-NEW-768x402.png

Product Update: SKAdNetwork Enhanced Conversion Value Mapping

Learn how our SKAdNetwork enhanced conversion value mapping takes your SKAN data to the next level.

2021-Q3_MGH_website_card_Easy-Resize.com_-768x402.jpg

Announcing the 2021 Mobile Growth Handbook

The 2021 Mobile Growth Handbook is here! 🎉 Learn how to create winning mobile growth campaigns that acquire, engage, retain, and activate app users.

OG_WWDC-2021_and_iOS_15_OPT2-1-768x402.png

WWDC 2021 and iOS 15: What Apple Announced and What Mobile Marketers and Product Managers Need To Know

Apple announced new changes at WWDC 2021, including what's to come with iOS 15. Learn what the changes entail and what they mean for the mobile industry.

530AF8B5-BD04-4FA3-AA30-FA792A2DAD9E-768x402.png

Google Announces Changes to Limit Ad Tracking Behavior on Android

What does Google’s latest change to the GAID entail, and what does it mean for mobile marketers? Learn more in our blog post.

Johanna-Blog-OG-NEW-1-768x402.png

Attribution After iOS 14.5: What Does the Data Tell Us About Why the Apocalypse is So Quiet?

What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes...

Blog_OG_QR_code_API_Purple-768x402.png

Bridge the Online to Offline Gap with Branch’s QR Code API and Web SDK

Branch is excited to announce the launch of its QR Code API and Web SDK method. Read the blog post to learn how these features help drive cross-platform mobile growth.

Blog_OG_Announcing_SKAdNetwork_Support_for_Twitter_Campaigns_1200x628-768x402.png

Announcing SKAdNetwork Support for Twitter Campaigns

We are excited to announce that our SKAdNetwork integration with Twitter is now complete. Learn how this integration helps you gain more insight into the performance of your Twi...

Subscribe now for a weekly blog digest containing mobile growth tips, industry updates, and product announcements!