There are many ways to gauge the success of a product or service, but if you want to measure performance over time, you’ll need to weigh it against an unchanging set of standards.
Learn about our latest addition to our powerful suite of export APIs: Scheduled Log Exports, which allows you to get the precise data you need to optimize your app campaigns.
Our latest cost-on-links feature allows you to better understand your mobile ad spend, leading to better campaign optimization and ROI. Learn more in the blog post.
How will Apple's removal of uninstall tracking on iOS 15 affect the mobile industry? Read more to find out.
Learn how our SKAdNetwork enhanced conversion value mapping takes your SKAN data to the next level.
The 2021 Mobile Growth Handbook is here! 🎉 Learn how to create winning mobile growth campaigns that acquire, engage, retain, and activate app users.
Apple announced new changes at WWDC 2021, including what's to come with iOS 15. Learn what the changes entail and what they mean for the mobile industry.
What does Google’s latest change to the GAID entail, and what does it mean for mobile marketers? Learn more in our blog post.
What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes...
Branch is excited to announce the launch of its QR Code API and Web SDK method. Read the blog post to learn how these features help drive cross-platform mobile growth.
We are excited to announce that our SKAdNetwork integration with Twitter is now complete. Learn how this integration helps you gain more insight into the performance of your Twi...