Mobile Measurement

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Google Announces Changes to Limit Ad Tracking Behavior on Android

What does Google’s latest change to the GAID entail, and what does it mean for mobile marketers? Learn more in our blog post.

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Attribution After iOS 14.5: What Does the Data Tell Us About Why the Apocalypse is So Quiet?

What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes...

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Bridge the Online to Offline Gap with Branch’s QR Code API and Web SDK

Branch is excited to announce the launch of its QR Code API and Web SDK method. Read the blog post to learn how these features help drive cross-platform mobile growth.

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Announcing SKAdNetwork Support for Twitter Campaigns

We are excited to announce that our SKAdNetwork integration with Twitter is now complete. Learn how this integration helps you gain more insight into the performance of your Twi...

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The Wait Is Over for iOS 14.5

iOS 14.5 is coming next week. What does this mean for you, and what can you still do to prepare?

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iOS 14 AppTrackingTransparency: Balancing Rebellion and Conservation

The iOS 14 changes are a perfect example of needing to balance policy compliance and fight for the rights of mobile-focused businesses. Learn more in our latest blog post.

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Attribution on iOS 14: How to Survive if You Missed the Lifeboat

iOS 14.5 is quickly coming in the next few weeks. If you haven't made the necessary changes, you will experience campaign disruption. Read this short-term iOS 14.5 survival guid...

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Attribution on iOS 14: You Cannot Afford to Wait Any Longer

iOS 14.5 is fast approaching — and you can't wait any longer to prepare. Discover what you should do now to avoid disruption and ensure success in a post-iOS 14 world.

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Announcing SKAdNetwork Support for Snapchat Campaigns

Announcing SKAdNetwork support for Snapchat Campaigns — learn how it works and how to get started.

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A Marketer-Friendly Guide to SKAdNetwork Conversion Values

Learn about SKAdNetwork Conversion Value strategies to better measure and optimize your campaigns.

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SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers

Learn about two new pieces of attribution-related functionality from Apple: view-through attribution in SKAdNetwork and PCM support for app-to-web campaigns. Discover what this ...

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