Category: Mobile Search


The Basics of Mobile Advertising: A Primer for Those New to the Game

Advertisers need to meet consumers where they are. Considering the average US adult spent 3 hours and 35 minutes a day on mobile in 2018 according to eMarketer – that place is mobile. But with so many channels, platforms, and optio...


How to Optimize Apple Search Ads Attribution with Branch’s Universal Ads

Discoverability is one of the most critical parts of any app’s success—and with Apple reporting that 65% of mobile app downloads come from search entries in the App Store versus a direct link, there’s a good reason developers and markete...


The Mobile Marketer’s Guide to Content and Mobile SEO

For mobile growth professionals in 2018, organic acquisition may seem like the hydra of mobile growth—but it doesn’t have to be. The reality is, there is a set list of strategies that can streamline organic mobile acquisition effor...


How to Drive Mobile App Installs from the Desktop Web

There was Marvel vs. D.C., B.I.G. vs. Tupac, Twizzlers vs. Red Vines, and now… there’s native apps vs. mobile web. Of course, statistics vary across different industries, development stages, and more, but it’s safe to say apps are ...


7 Advanced Controls to Help You Optimize Your Journeys

When we released Journeys last year, we did so with the aim of making it easier for marketers to optimize their mobile websites for app growth and engagement. We made it simple to build audiences, customize creative, and run A/B tests, a...


Branch and Intelligent Tracking Prevention in iOS 11 Safari

With iOS 11, Apple is making two big changes to how cookies can be used on the web and within apps. First, all in-app instances of Safari (also known as SFSafariViewController) will no longer share the same cookie space with the main Saf...


iOS 11 Safari View Controller cookie passthrough and the future of mobile web

This year, Apple announced that starting with iOS 11, all instances of Safari will no longer share the same cookie space. This means that cookies set in the main Safari browser app are no longer readable from an instance of Safari within...


The Mobile Platform War: How to be Cohesive and Coherent on Mobile

frag·men·ta·tion / ˌ fraɡmən ˈtāSH(ə)n/ noun 1. the process or state of breaking or being broken into small or separate parts. Our co-founder Mada Seghete took to the Collision 2017 stage in New Orleans with one goal in mind: letting the...


Mobile Marketing: How Paid App Installs Impact Organic Downloads

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment of Branch customers. This post was writt...


How Many People Use Spotlight Search to Discover Apps?

Apple introduced a powerful new feature for developers in iOS 9: Spotlight Indexing for app content. As the name suggests, app developers are now able to list their in-app content in Apple’s Spotlight. It’s completely free, and developer...

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