Category: Mobile Web

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5 Examples of Seamless Cross-Platform Experiences to Drive App Growth

52% of customers are less likely to engage with a company because of a bad mobile experience. It’s essential to provide flawless user experiences that acquire, engage and retain mobile users — which means bringing users from other channe...

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Dynamic Web-to-App Success: RADIO.COM Drives 61% CTI Using Personalized Branch Ban...

Launching a new app isn’t easy – especially when you’re already an established brand with a large, loyal user base. Ensuring your users know about the app contextually – and have a great reason to download it – is key t...

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How Deep Linking Technology Influences Cross-Platform User Acquisition

There are 2.1M apps in the Google Play store and 2M apps in the iOS App Store as of Q3 2018, according to Statista. However, app adoption and monetization are heavily skewed toward the top few apps of each vertical – creating an ap...

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How to Drive Mobile Conversions: 2019 Predictions from the Branch + Criteo Webinar

Last week, we hosted a joint webinar with Criteo, a leading provider of advertising solutions for consumer marketing. Our topic: Key marketing takeaways from 2018 and the future of mobile in 2019. It was an exciting session, filled with ...

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The Future of Mobile Growth is Cross-Platform

I was recently at Web Summit in Lisbon talking about mobile growth with startups just gaining momentum, as well as big brands like Burberry and L’Oreal.   Along the way, one thing hit me: When the term mobile growth is used, i...

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How the App Ecosystem Is Evolving in 2018

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment of Branch customers. The novelty of apps...

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Mobile Marketing: How Paid App Installs Impact Organic Downloads

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment of Branch customers. This post was writt...

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