2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts that…
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This is an excerpt from our brand new white paper, the Ultimate Guide to Web and App User Attribution. Click here to download the full version. The introduction of smartphones…
From wherever you approach it, the mobile app market is increasingly in the world’s spotlight. This year is projected to see $77 billion in total mobile app revenue, with 197 billion…
Email marketing typically has the biggest ROI of any marketing channel. Today, 69% of emails are opened on mobile rather than on desktop, and year over year that percentage gets larger….
If you’ve heard of Branch, you probably know we have been providing deep links to developers and marketers on mobile for years now. Branch has grown quite a bit since…
Congratulations, you’ve just recently launched the newest version of your app! You’ve spent countless hours in your last development sprint A-B testing your newest features and ironing out every last…
Fashion eCommerce is a fiercely competitive space in India where businesses strive hard to acquire and retain users. With better network connectivity and access to low-cost data, Indian consumers are…
For our latest tips, check out our 2018 Ultimate Guide to Cost-Effective Mobile User Acquisition. With over 1.5 million apps in both the App Store and Google Play Store, it…
This is part of our “How to Court Your Mobile Users” series with Amplitude and Prolific Interactive. Branch is a mobile linking platform providing unified mobile experiences and measurement for…
Spenser is the CEO and co-founder of Amplitude. While developing his first mobile product, a voice-to-text app for Android, he experienced firsthand the need for a better mobile analytics solution. Spenser…
As we’ve noted before, mobile app developers face considerable challenges when trying to build a viable mobile business. However daunting, the challenge is not stopping developers from entering the market…
The following is a guest post by Kat Sherbo, Senior Content Manager of Braze. Kat is a marketer, writer, and editor with a passion for engaging stories. When not at…