From wherever you approach it, the mobile app market is increasingly in the world’s spotlight. This year is projected to see $77 billion in total mobile app revenue, with 197 billion…
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Email marketing typically has the biggest ROI of any marketing channel. Today, 69% of emails are opened on mobile rather than on desktop, and year over year that percentage gets larger….
If you’ve heard of Branch, you probably know we have been providing deep links to developers and marketers on mobile for years now. Branch has grown quite a bit since…
Congratulations, you’ve just recently launched the newest version of your app! You’ve spent countless hours in your last development sprint A-B testing your newest features and ironing out every last…
Fashion eCommerce is a fiercely competitive space in India where businesses strive hard to acquire and retain users. With better network connectivity and access to low-cost data, Indian consumers are…
With over 1.5 million apps in both the App Store and Google Play Store, it is becoming increasingly difficult to get your app noticed in the crowded mobile ecosystem. In…
This is part of our “How to Court Your Mobile Users” series with Amplitude and Prolific Interactive. Branch is a mobile linking platform providing unified mobile experiences and measurement for…
Spenser is the CEO and co-founder of Amplitude. While developing his first mobile product, a voice-to-text app for Android, he experienced firsthand the need for a better mobile analytics solution. Spenser…
As we’ve noted before, mobile app developers face considerable challenges when trying to build a viable mobile business. However daunting, the challenge is not stopping developers from entering the market…
The following is a guest post by Kat Sherbo, Senior Content Manager of Appboy. Kat is a marketer, writer, and editor with a passion for engaging stories. When not at…
This is a guest post written by Nancy Hua of Apptimize Branch is a mobile linking platform providing unified mobile experiences and measurement for more than 27,000 mobile apps, including…
When it comes to users downloading and using your mobile app, not every person is the same. Some might have come to your app looking for Branch is a mobile…