In the early days of the web, it was easy enough to focus on your website and email as major drivers of engagement, conversions, and analytics. However, as devices and…
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Every mobile marketer today is asking the same few questions: How can I drive cross-channel growth for my app through mobile app marketing campaigns, and which mobile marketing channels will…
2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts that…
From every standpoint, the mobile app market is increasingly in the world’s spotlight. 2017 carried an astounding $77 billion in projected mobile app revenue, with 197 billion mobile app downloads…
Last week, we held the inaugural Branchout Conference, the first-ever industry event focused on what we can do together to overcome the increased fragmentation of the mobile ecosystem, and how…
The holiday season may truly be the most wonderful time of the year, but—for many eCommerce brands and apps—it’s also the most successful. Statista reports a total U.S. holiday season…
It’s August, and the most exciting thing isn’t going back to school—it’s Branch finding every avenue to deploy your deep links and surface more of your app’s content. This month’s…
This year, Apple announced that starting with iOS 11, all instances of Safari will no longer share the same cookie space. This means that cookies set in the main Safari browser…
If you’ve heard of Branch, you probably know we have been providing deep links to developers and marketers on mobile for years now. Branch has grown quite a bit since…
Unattributed direct referral traffic. It’s the bane of every marketer’s existence yet somehow remains the majority of referral traffic in nearly every dashboard. It’s like this creeping darkness, that always…
If you’ve been in mobile development for a while, you most likely have heard about Google’s Firebase platform. They’ve launched about 10 new services, ranging from A/B testing to basic…
“I wish my app could be harder to find” — said no app developer, ever. Branch is a mobile linking platform providing unified mobile experiences and measurement for more than…