Top brands are converting mobile web traffic into high-value mobile app users. Today we’ll share a few pointers on how to turn this effective and cost-efficient strategy into a vital…
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CMOs, CTOs, marketers, and product managers alike are facing a challenge: How to drive high-quality app installs and top last year’s revenue numbers. Here’s the challenge: For most brands, this…
App analytics are only as useful as the attribution data that makes them work. The data is the fuel. Today we’ll showcase why leading digital brands are placing a premium…
There are 2.1M apps in the Google Play store and 2M apps in the iOS App Store as of Q3 2018, according to Statista. However, app adoption and monetization are…
Behind every seamless web and app experience is a product manager who knows how to succeed on multiple fronts. Here’s how today’s best are mastering the art and science of generating…
Tokopedia is the largest and fastest growing eCommerce platform in Indonesia. An online marketplace that allows individuals and business owners to open and maintain their stores for free, Tokopedia has…
In the early days of the web, it was easy enough to focus on your website and email as major drivers of engagement, conversions, and analytics. However, as devices and…
Every mobile marketer today is asking the same few questions: How can I drive cross-channel growth for my app through mobile app marketing campaigns, and which mobile marketing channels will…
2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts that…
From every standpoint, the mobile app market is increasingly in the world’s spotlight. 2017 carried an astounding $77 billion in projected mobile app revenue, with 197 billion mobile app downloads…
Last week, we held the inaugural Branchout Conference, the first-ever industry event focused on what we can do together to overcome the increased fragmentation of the mobile ecosystem, and how…
The holiday season may truly be the most wonderful time of the year, but—for many eCommerce brands and apps—it’s also the most successful. Statista reports a total U.S. holiday season…