If you’ve been in mobile development for a while, you most likely have heard about Google’s Firebase platform. They’ve launched about 10 new services, ranging from A/B testing to basic…
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“I wish my app could be harder to find” — said no app developer, ever.
If you haven’t noticed, Google’s App Indexing has been receiving an enormous amount of attention in the last year. Now, with the recent launch of the Firebase development platform, Google…
Over the last few years, the mobile app ecosystem has seen a tremendous amount of change. Every year, developers get to play with a bunch of new toys that help…
Consumers are changing the way that they search online – shifting queries from desktop to mobile devices in rapid fashion. Interestingly, mobile search has now overtaken desktop in 10 countries…
As I discussed in my recent Medium post, app developers are suffering through one of the harshest power laws of any platform in existence. It’s incredibly hard to convince someone…
Core Spotlight Framework was released in early September 2015 to much excitement. It was the first time in history that developers would be able to list pure app content in…
Core Spotlight, a new feature of iOS 9, can have a huge impact on app discovery for developers. Now, users can search within your app to find the specific content…
For mobile app developers, 2015 feels like 1998 as the war for “mobile SEO” begins. Apple just released iOS 9 — the newest version of their mobile operating system. iOS…
After Apple announced the upcoming iOS Spotlight search functionality, we dug straight into the documentation to try it out. We thought, wouldn’t it be great if Branch developers could immediately…
Deep linking as a technology has become a confusing mess of marketing terms and buzzwords over the last few years. This is primarily due to the lack of a centralized…
It’s no secret that Google has been playing catch-up when it comes to the mobile landscape. Basically, they made a bet that native mobile apps would be a passing phase and…