This year, Apple announced that starting with iOS 11, all instances of Safari will no longer share the same cookie space. This means that cookies set in the main Safari browser…
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If you’ve heard of Branch, you probably know we have been providing deep links to developers and marketers on mobile for years now. Branch has grown quite a bit since…
Unattributed direct referral traffic. It’s the bane of every marketer’s existence yet somehow remains the majority of referral traffic in nearly every dashboard. It’s like this creeping darkness, that always…
If you’ve been in mobile development for a while, you most likely have heard about Google’s Firebase platform. They’ve launched about 10 new services, ranging from A/B testing to basic…
“I wish my app could be harder to find” — said no app developer, ever. Branch is a mobile linking platform providing unified mobile experiences and measurement for more than…
If you haven’t noticed, Google’s App Indexing has been receiving an enormous amount of attention in the last year. Now, with the recent launch of the Firebase development platform, Google…
Over the last few years, the mobile app ecosystem has seen a tremendous amount of change. Every year, developers get to play with a bunch of new toys that help…
Consumers are changing the way that they search online – shifting queries from desktop to mobile devices in rapid fashion. Interestingly, mobile search has now overtaken desktop in 10 countries…
As I discussed in my recent Medium post, app developers are suffering through one of the harshest power laws of any platform in existence. It’s incredibly hard to convince someone…
Core Spotlight Framework was released in early September 2015 to much excitement. It was the first time in history that developers would be able to list pure app content in…
Core Spotlight, a new feature of iOS 9, can have a huge impact on app discovery for developers. Now, users can search within your app to find the specific content…
For mobile app developers, 2015 feels like 1998 as the war for “mobile SEO” begins. Apple just released iOS 9 — the newest version of their mobile operating system. iOS…