Today’s growing number of OTT users and growing rate of video consumption presents an opportunity for advertisers to better reach their target audience.
The size of the global Android operating system (OS) market has grown steadily over the years and, as of June 2022, it stood at a healthy 72% of all mobile devices worldwide. In...
When done right, social media linking can be a powerful tool if you can create value for your target audience. By following the best practices we outline for you in this article...
Media companies are vying for consumer attention like never before. Let’s look at how to get new viewers into your app.
As data sharing practices become more stringent and the focus on privacy increases, mobile app marketers are shifting away from third-party data and looking for more reliable, a...
Since the release of iOS 14.5 in April, SafeTrack™ has been automatically applied to all Branch links created to measure ad campaigns.
Why is mobile app re-engagement important? What are some challenges to mobile app re-engagement as a result of iOS 14 — and how can those challenges be solved? Read the full pos...
Apple recently closed a loophole that could have allowed deep links to be exploited as an ATT workaround. Learn more in the post.
Learn growth marketing strategies for every stage of the funnel. Based off of Stanford University's sold-out BUS 257 course taught by Branch co-founder and Head of Marketing Mad...
Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. It’s been a wild fe...
Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. In iOS 14.5 and beyond, ...
To help you fuel cross-channel and cross-platform mobile growth, our team works hard to deliver the most current, relevant resources.
