You know the struggles. A new user just downloaded your app, and you have no idea where they came from. Both Facebook and Google are sending you a bill for…
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Ad fraud is the big bad wolf of the advertising industry. Fraudulent conversions can cause advertisers higher bills and skewed campaign data that leads to inefficient investment decisions. It’s important…
More and more consumers are spending time on mobile devices instead of their desktops. In fact, 58% of all site visits occur on mobile, and that number is projected to…
Are we still talking about fraud? Yes. Ad fraud follows dollars, and looking at the accelerated growth that the mobile industry has seen over the past few years, it’s easy…
Q4 is here already. The holidays are right around the corner. Another year has flown by. You’ve likely been hard at work this year driving growth and have built a…
Today, we’re excited to announce that Branch is working with MoPub to provide clients with access to impression-level advertising revenue data via Branch Universal Ads. Branch’s support of MoPub’s impression-level…
Apple Search Ads is one of the most powerful tools in a modern marketing toolbox. Running Apple Search Ads campaigns helps mobile marketers increase brand visibility and app downloads by…
Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Users are largely…
Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly…
Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond last-click attribution to…
Many mobile users, myself included, download an app as a result of a specific offer, need, or use case. But after that first open, 1 in 5 users forget about…
Every mobile marketer has numbers to hit – and app installs is one of the most critical metrics every quarter. The challenge: Apps aren’t cheap to build, and driving high-quality…