Category: Mobile Advertising

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The Resources You Need to Prepare for iOS 14

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  It’s been a wild few months as everyone in the mobile ecosystem braces themselv...

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What to Do with Your Mobile Ad Spend in September

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  In iOS 14.5 and beyond, likely to be released in spring 2021, Limit Ad Tracking...

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The Threat of Walled Gardens on Mobile Advertising

You know the struggles. A new user just downloaded your app, and you have no idea where they came from. Both Facebook and Google are sending you a bill for an advertisement that potentially drove that user, and you have no choice but to ...

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How to Protect Your Budget from the Hidden Cost of Mobile Ad Fraud

Ad fraud is the big bad wolf of the advertising industry. Fraudulent conversions can cause advertisers higher bills and skewed campaign data that leads to inefficient investment decisions. It’s important to protect yourself (and your bud...

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What are the Best Mobile Ad Formats?

More and more consumers are spending time on mobile devices instead of their desktops. In fact, 58% of all site visits occur on mobile, and that number is projected to keep growing. And with the number of smartphone users worldwide expec...

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5 Keys to Fighting Mobile Ad Fraud

Are we still talking about fraud? Yes. Ad fraud follows dollars, and looking at the accelerated growth that the mobile industry has seen over the past few years, it’s easy to see why fraudulent companies are drawn to this industry. As ad...

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The Ultimate Guide to Mobile App Retargeting in Q4 and Beyond

Q4 is here already. The holidays are right around the corner. Another year has flown by. You’ve likely been hard at work this year driving growth and have built a solid user base. But now, especially when purchase intent is at its peak, ...

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See the Whole Picture: Branch Now Working With MoPub to Provide Complete Revenue A...

Today, we’re excited to announce that Branch is working with MoPub to provide clients with access to impression-level advertising revenue data via Branch Universal Ads. Branch’s support of MoPub’s impression-level revenue data solution i...

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The Basics of Mobile Advertising: A Primer for Those New to the Game

Advertisers need to meet consumers where they are. Considering the average US adult spent 3 hours and 35 minutes a day on mobile in 2018 according to eMarketer – that place is mobile. But with so many channels, platforms, and optio...

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