As India prepares for the peak shopping season, retail brands are ramping up their marketing efforts. While traditional brick-and-mortar stores still account for a significant percentage of sales, the gap…
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Q4 is here already. The holidays are right around the corner. Another year has flown by. You’ve likely been hard at work this year driving growth and have built a…
Launching a new app isn’t easy – especially when you’re already an established brand with a large, loyal user base. Ensuring your users know about the app contextually – and…
Collision is North America’s fastest growing tech conference, which made the booming tech hub of Toronto a fitting home for it this year. Known as one of the most innovative,…
The secret sauce behind Branch’s linking and attribution infrastructure is the Branch Persona Graph, the largest pool of deterministic cross-platform (desktop, mobile web, and app) user identities in the world….
Leading product managers are analyzing Progressive Web Apps (PWAs) in greater detail. Today we’ll summarize key considerations they’re making and the potential impact PWAs will have on the native ecosystem….
Behind every seamless web and app experience is a product manager who knows how to succeed on multiple fronts. Here’s how today’s best are mastering the art and science of generating…
This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment…
Starting today, all new Branch partners will get branded links with no additional configuration. You can finally have {{yourapp}}.app.link for your app! Branch is a mobile linking platform providing unified…
This is part of our “How to Court Your Mobile Users” series with Amplitude and Prolific Interactive. Branch is a mobile linking platform providing unified mobile experiences and measurement for…
The BuzzFeed quiz app, QuizChat, brings one of the most popular services of BuzzFeed — their quizzes — directly to mobile users. Hundreds of millions of users have taken the…
Spenser is the CEO and co-founder of Amplitude. While developing his first mobile product, a voice-to-text app for Android, he experienced firsthand the need for a better mobile analytics solution. Spenser…