Personalized Experiences


5 Best Practices for Mobile Linking on Social Media

When done right, social media linking can be a powerful tool if you can create value for your target audience. By following the best practices we outline for you in this article...


What Personalized Custom Onboarding Can Do for Your Mobile App

Getting someone to download your app is the easy part of the process. Where things get tricky is when users enter personal information in an app and actually start using it.


The Marketer’s Guide to Email Campaigns That Drive Revenue

Email remains a critical channel for reaching consumers. Statista predicts that by 2022, the global number of email users will reach 4.3 billion — and that by the same year, 333...


The Festive Season Guide for In-App Marketers by Branch & InMobi

As India prepares for the peak shopping season, retail brands are ramping up their marketing efforts. While traditional brick-and-mortar stores still account for a significant p...


The Ultimate Guide to Mobile App Retargeting in Q4 and Beyond

Q4 is here already. The holidays are right around the corner. Another year has flown by. You’ve likely been hard at work this year driving growth and have built a solid user bas...


Dynamic Web-to-App Success: RADIO.COM Drives 61% CTI Using Personalized Branch Banners

Launching a new app isn’t easy – especially when you’re already an established brand with a large, loyal user base. Ensuring your users know about the app contextually ...


Key Takeaways from the 2019 Collision Conference

Collision is North America’s fastest growing tech conference, which made the booming tech hub of Toronto a fitting home for it this year. Known as one of the most innovative, mu...


IPv6 Support: A Step Forward for Attribution and Deep Linking Accuracy

The secret sauce behind Branch’s linking and attribution infrastructure is the Branch link graph, the largest pool of cross-platform (desktop, mobile web, and app) user activity...


Progressive Web Apps vs Native Apps: Where to Focus Now

Leading product managers are analyzing Progressive Web Apps (PWAs) in greater detail.  Today we’ll summarize key considerations they’re making and the potential impact PWAs will...


How Product Managers are Unlocking Cross-Platform ROI: 4 Focus Areas

Behind every seamless web and app experience is a product manager who knows how to succeed on multiple fronts.  Here’s how today’s best are mastering the art and sci...


5 Ways to Improve Your App’s User Experience

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of conten...

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