Category: Product Updates

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Product Update: SKAdNetwork Enhanced Conversion Value Mapping

Learn how our SKAdNetwork enhanced conversion value mapping takes your SKAN data to the next level.

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Bridge the Online to Offline Gap with Branch’s QR Code API and Web SDK

Branch is excited to announce the launch of its QR Code API and Web SDK method. Read the blog post to learn how these features help drive cross-platform mobile growth.

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Branch Ads Analytics Changes for iOS 14.5

Learn how iOS 14.5 changes will be reflected in your Branch data, and learn what updates to make to your Branch app configuration.

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Announcing Support for Apple App Clips

Learn what App Clips are, why they're useful, and how Branch's App Clips support brings them to the next level.

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Announcing Deep Linking and Attribution Support for Over-the-Top (OTT) Channels

Announcing deep linking and attribution support for over-the-top channels to allow you to measure ad performance and provide consumers a seamless experience.

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Get More from SKAdNetwork with Branch

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. To learn about how to set...

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Flexible Custom Exports and Agency Access: Export Exactly the Data You Need

Meet Custom Exports from Branch Your data has to be complete and accurate, and you need to be able to get it when, where, and how you want it. You may be familiar with Branch’s ...

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Understanding the True Customer Journey: A Branch Predictive Modeling Algorithm Use Case

What is the most common pre-install user journey for my app? Is there a channel where engagement directly correlates to shorter click-to-conversion paths? Are specific top of fu...

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Announcing Deep Linking and Attribution for Desktop Apps

Part of being the leader in cross-platform linking and attribution means innovating to support the various platforms upon which users engage. The first walled garden we helped y...

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Introducing: The World’s First Cross-Everything Cohort Analysis

Today, we’re launching the world’s first cross-platform, cross-channel cohort analysis tool. Using data from our unique attribution engine, marketers finally have a ...

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Smart Banners Just Got Smarter: New Dismissal Settings for Journeys

Chances are you already know about Journeys, our powerful solution that allows our partners to implement customizable, targeted smart banners that drive web visitors into their ...

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