Category: Product Updates

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How to Migrate Your Branch-Powered Google AdWords Campaigns

Here at Branch, we recently announced the launch of Universal Ads, which includes an updated integration with AdWords! We now automatically pull your Universal App Campaign conversion data via an official Google API, providing you with b...

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Are You Misattributing Half Your Installs?: How Nextdoor Uses Branch to Increase t...

Nextdoor is the private social network for your neighbors and community. Nextdoor relies on Branch for accurate advertising attribution, and takes advantage of Branch’s Attribution Engine to identify installs that basic probabilistic mod...

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Introducing Data Feeds, Your Toolkit for Exporting Branch Data

Anyone who uses Branch knows that we don’t just help improve user experience and conversion rates through deep linking; we also provide tons of powerful attribution data that can help you understand how your campaigns are performing and ...

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Announcing the Industry’s First Attribution Model Engine

Branch is excited to announce the availability of Attribution Model, the mobile industry’s first attribution platform for marketers and product managers to effectively attribute conversions across web and apps—no matter how complex the u...

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Branch Product Updates: October 2017

Welcome to Branch’s October product update blog. The primary theme of this month is a brand new analytics system and improved experience in the dashboard. We have a lot to share, especially with how your numbers will change (for the bett...

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Partner Update: Try Out Our New Analytics Dashboard

At Branch, we have been hard at work on a complete overhaul of our analytics systems. We process and analyze billions of events per day, and we have learned quite a bit about scaling systems in the process. Our Dashboard has been through...

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Branch Partners: Upcoming Changes to Your Analytics

Hey Branch Partners, We wanted to share an exciting update to the Branch Dashboard. Starting on October 23rd, 2017, you’ll have the option to preview our new analytics platform, which provides an enhanced dashboard user experience, and i...

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Announcing Eight New Universal Email Partners with Enhanced Onboarding

Email marketing typically has the biggest ROI of any marketing channel. Today, 69% of emails are opened on mobile rather than on desktop, and year over year that percentage gets larger. Not only are users spending more and more time on m...

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Branch Product Updates: August 2017

It’s August, and the most exciting thing isn’t going back to school—it’s Branch finding every avenue to deploy your deep links and surface more of your app’s content. This month’s update includes expanded email partners and more support ...

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Branch Product Updates: July 2017

The theme of July is channel improvements. A lot of our energy was devoted to making sure the channels we already support continue to receive tremendous attention and steady improvements. Branch is your linking platform; as such, we cont...

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