Product Updates

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Flexible Custom Exports and Agency Access: Export Exactly the Data You Need

Meet Custom Exports from Branch Your data has to be complete and accurate, and you need to be able to get it when, where, and how you want it. You may be familiar with Branch’s ...

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Understanding the True Customer Journey: A Branch Predictive Modeling Algorithm Use Case

What is the most common pre-install user journey for my app? Is there a channel where engagement directly correlates to shorter click-to-conversion paths? Are specific top of fu...

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Announcing Deep Linking and Attribution for Desktop Apps

Part of being the leader in cross-platform linking and attribution means innovating to support the various platforms upon which users engage. The first walled garden we helped y...

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Introducing: The World’s First Cross-Everything Cohort Analysis

Today, we’re launching the world’s first cross-platform, cross-channel cohort analysis tool. Using data from our unique attribution engine, marketers finally have a ...

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Smart Banners Just Got Smarter: New Dismissal Settings for Journeys

Chances are you already know about Journeys, our powerful solution that allows our partners to implement customizable, targeted smart banners that drive web visitors into their ...

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Announcing TUNE + Branch: A New Era for User Experience and Measurement

Spending my whole working life in Silicon Valley and watching tech companies grow, I have noticed that there are certain moments in a company’s history that, in an instant...

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How to Migrate Your Branch-Powered Google AdWords Campaigns

Here at Branch, we recently announced the launch of Universal Ads, which includes an updated integration with AdWords! We now automatically pull your Universal App Campaign conv...

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Are You Misattributing Half Your Installs?: How Nextdoor Uses Branch to Increase the Number of Attributed Installs

Nextdoor is the private social network for your neighbors and community. Nextdoor relies on Branch for accurate advertising attribution, and takes advantage of Branch’s Attribut...

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Introducing Data Feeds, Your Toolkit for Exporting Branch Data

Anyone who uses Branch knows that we don’t just help improve user experience and conversion rates through deep linking; we also provide tons of powerful attribution data that ca...

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Announcing the Industry’s First Attribution Model Engine

Branch is excited to announce the availability of Attribution Model, the mobile industry’s first attribution platform for marketers and product managers to effectively attribute...

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Branch Product Updates: October 2017

Welcome to Branch’s October product update blog. The primary theme of this month is a brand new analytics system and improved experience in the dashboard. We have a lot to share...

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