Category: Push Notifications

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Smart Strategies for Boosting Mobile User Retention and Engagement

The App Store is now over a decade old. According to Statista, over 194B apps were downloaded in 2018. Today there are more than 5B mobile users across the globe. Yet, despite these staggering statistics, the Field of Dreams syndrome sti...

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How Engaging are Your Push Notifications? 5 Keys to Success

In this year’s Mobile Growth Survey, 72% of respondents said they largely rely on push notifications to motivate mobile users to re-engage with the app. Mobile marketers clearly know push notifications are important. But there are two ca...

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How to Maximize App User Lifetime Value: 5 Keys To Success

Mobile marketers face many challenges in today’s increasingly fragmented and ever-evolving digital ecosystem. One challenge always on the mind of marketers: LTV. 48% of app marketers say their leading marketing challenge is that app inst...

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9 Types of Mobile Messages to Engage eCommerce Customers

First, shoppers started moving from brick and mortar to online sites. Now, they’ve gone from desktop shopping to mobile shopping. Customers use their mobiles to research products, compare prices, read product reviews and, yes, shop. In f...

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Partner Story: 5 Things Mallzee Has Learned on Its Journey to 1 Million App Downloads

Here at Branch, we love celebrating the milestone successes of our partners! In June, Mallzee, the Tinder-esque high street shopping app, announced 1 Million downloads and firmly confirmed its spot as the most downloaded non retailer sho...

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Measuring the Success (and Failure) of Mobile Marketing Campaigns

Mobile developers are at the heart of everything we do at Branch. From the ease-of-use of our SDK, to the global mobile growth community that we’ve built around the world, our job for the last year and a half has been to help mobile deve...

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Mobile Growth Hackers @ Pinterest

As attendees began to arrive at the Pinterest Headquarters in San Francisco, there was a buzz in the air. No, not from the complimentary drinks, free Branch provides the leading cross-platform linking and attribution platform, offering s...

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