QR Codes

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How to Make the Most of QR Code Campaigns: The Strategy Behind QR Code Tactics

We’ll all start noticing QR codes with greater frequency on more and more offline channels. But some of this will be a wasted effort by brands until they think strategically abo...

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How to Use Mobile SEO to Convert Users

SEO has drastically changed in the past decade from technical algorithm hacks to quality, intent-driven content and engagement. To really get the most from SEO, you must focus o...

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How Sports Betting Apps Maximize Engagement, and What Others Can Learn

Learn about the strategies leading sports betting apps have used to maximize user engagement!

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How Mobile App Marketers Can Make the Most Out of the IPL 2022 Season

Who doesn’t love a great cricket match played by the world’s most renowned players with a side of fun commercials? The Indian Premier League (IPL) is a professional Twenty20 cri...

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How QR Codes and Your Mobile App Can Enhance the In-Store Shopping Experience

The in-store shopping experience is now ripe for mobile engagement, and the best apps have implemented ways to become helpful shopping assistants to in-store customers. 

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How to Use QR Codes For Easier Login Authentication Across Devices

We’ve all experienced painful logins with forgotten passwords or logging in with Google and Facebook. How about the frustration of logging into an app on your smart TV with a re...

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How Coinbase Did It: A Teardown of the 2022 Super Bowl QR Code Commercial

At this year's Super Bowl, crypto was everywhere, and Coinbase is getting most of the follow-up buzz thanks to a quirky commercial that featured nothing more than a simple, colo...

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Branch Tools that Drive Desktop Web Visitors to Your App

Branch has made the transition much easier with products specifically designed to facilitate the jump from a desktop website to a mobile app.

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Life After User Breakup

Churn doesn’t have to mean the permanent end of your relationship with a user — you can potentially win them back with the right outreach.

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