What is Influencer Marketing? Influencer marketing is currently a $2 billion industry expected to quintuple to $10 billion by 2020, according to AdWeek. Start-ups and enterprise companies alike are allocating…
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2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts that…
Last week, we held the inaugural Branchout Conference, the first-ever industry event focused on what we can do together to overcome the increased fragmentation of the mobile ecosystem, and how…
Throughout commerce history, companies have created wildly successful product promotions through the use of coupons. In the world of mobile apps, coupons still exist in multiple different forms. They can…
Note: Check out our 2018 Mobile Growth Handbook, filled with 120+ mobile growth best practices and tips from across the industry. From wherever you approach it, the mobile app market is…
If you’ve heard of Branch, you probably know we have been providing deep links to developers and marketers on mobile for years now. Branch has grown quite a bit since…
The wait is over! After reviewing all of the submissions to our Mobile Growth Stories Challenge, it’s time to announce the winners! Our judging panel (below) were impressed by the…
Every day I receive dozens of emails and other messages from various companies either offering me a variety of deals or encouraging me to connect with site content. These emails…
I talk to hundreds of mobile developers all around the world — they come to attend or speak at our Mobile Growth Meetups, contact me over email, or chat with…
Fashion eCommerce is a fiercely competitive space in India where businesses strive hard to acquire and retain users. With better network connectivity and access to low-cost data, Indian consumers are…
Many teams think about growing their app’s user base via some sort of referral program. A referral program helps to create an awareness about one’s app by helping it grow…
Viral growth. It’s the stuff that app developers’ dreams are made of. Once you find the feature that drives viral growth, you know you’re on a path to success. It’s sustainable…