Read how to set up and measure an influencer marketing campaign to grow your app.
ShopBack is the #1 rewards and discovery platform in Asia-Pacific. It is a one-stop rewards and discovery platform for users to earn cashback while delivering performance-based ...
After a few months of social distancing, the world is no longer the same. The adoption of everything virtual, from food delivery, shopping, work, dating, birthdays, workouts, an...
You’ve all heard the stories or know someone from your network who built a business primarily on virality. Virality is a challenging feature to build, optimize, and measure, esp...
Mobile marketers face many challenges in today’s increasingly fragmented and ever-evolving digital ecosystem. One challenge always on the mind of marketers: LTV. 48% of app mark...
According to Statista, the number of mobile app downloads worldwide is projected to grow to 258.2 billion by 2022. That’s an increase of nearly 26% from the reported 205.4 billi...
Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin. For product managers, winning this high-stake...
Instagram is now one of the world’s most popular social media networks, with Statista reporting the app has surpassed one billion monthly active users as of June 2018. For mobil...
What is Influencer Marketing? Influencer marketing is currently a $2 billion industry expected to quintuple to $10 billion by 2020, according to AdWeek. Start-ups and enterprise...
2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts th...
Last week, we held the inaugural Branchout Conference, the first-ever industry event focused on what we can do together to overcome the increased fragmentation of the mobile eco...
