Congratulations, you’ve just recently launched the newest version of your app! You’ve spent countless hours in your last development sprint A-B testing your newest features and ironing out every last…
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Spenser is the CEO and co-founder of Amplitude. While developing his first mobile product, a voice-to-text app for Android, he experienced firsthand the need for a better mobile analytics solution. Spenser…
The Dubsmash app allows users to record hilarious videos of themselves in which they dub over famous audio snippets. Dubmash videos are incredibly popular and their pervasiveness can be found…
As we’ve noted before, mobile app developers face considerable challenges when trying to build a viable mobile business. However daunting, the challenge is not stopping developers from entering the market…
For an app developer to successfully measure the return on investment (ROI) of a growth or marketing campaign, they must understand the lifetime value (LTV) of their users. Also called…
For many app developers, the only thing harder than getting users to install their app is getting them to continue using it. Branch is a great tool for driving continuing…
By now, deep linking is used by the savviest mobile developers and product managers. We consider them the early adopters. However, the mass market, the people still buying generic installs…
No matter where you look, articles are flooded with headlines about mobile growth. But how quickly is mobile actually growing? At Branch, we’re all about data, so we wanted to…
You’ve decided you want to take a stab at building the next successful mobile app business. First off, spend some time and think about whether you’re ready for this. I’d…
The Branch Metrics team hosted the Mobile growth Hacking Meetup last Thursday night at Apportable’s sleek warehouse offices in Soma. We were excited to bring
So you’ve just finished building and you can’t wait to get this product in front of everyone. Stop. Hold that excitement. Let’s make