Category: SKAdNetwork

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Product Update: SKAdNetwork Enhanced Conversion Value Mapping

Learn how our SKAdNetwork enhanced conversion value mapping takes your SKAN data to the next level.

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Announcing SKAdNetwork Support for Twitter Campaigns

We are excited to announce that our SKAdNetwork integration with Twitter is now complete. Learn how this integration helps you gain more insight into the performance of your Twi...

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Attribution on iOS 14: How to Survive if You Missed the Lifeboat

iOS 14.5 is quickly coming in the next few weeks. If you haven't made the necessary changes, you will experience campaign disruption. Read this short-term iOS 14.5 survival guid...

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Attribution on iOS 14: You Cannot Afford to Wait Any Longer

iOS 14.5 is fast approaching — and you can't wait any longer to prepare. Discover what you should do now to avoid disruption and ensure success in a post-iOS 14 world.

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Announcing SKAdNetwork Support for Snapchat Campaigns

Announcing SKAdNetwork support for Snapchat Campaigns — learn how it works and how to get started.

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A Marketer-Friendly Guide to SKAdNetwork Conversion Values

Learn about SKAdNetwork Conversion Value strategies to better measure and optimize your campaigns.

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SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers

Learn about two new pieces of attribution-related functionality from Apple: view-through attribution in SKAdNetwork and PCM support for app-to-web campaigns. Discover what this ...

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How the Market is Reacting to SKAdNetwork and Apple’s Privacy and IDFA Changes

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  If you work in mobi...

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Get More from SKAdNetwork with Branch

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. To learn about how to set...

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