SKAdNetwork

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Why You Need an MMP and Why Branch Is the Best Fit

To grow your mobile app, you must make data-driven decisions with data you trust. With the help of a mobile measurement partner (MMP), you can accurately gather, analyze, and op...

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SKAdNetwork 4.0 Is Out — What Happens Now?

In a surprise launch at the end of October, Apple released SKAN 4.0 with iOS 16.1. Since then, the most sophisticated marketers have been scrambling to understand what they need...

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SKAN 4.0 Recap: What’s Changed Since WWDC 2022?

We share everything you need to know about Apple's iOS 16.1 release (as well as SKAN 4.0) since the initial announcement at WWDC 2022.

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What Does Media Mix Modeling (MMM) Offer for Mobile Apps?

Media Mix Modeling (MMM) is a well-established marketing measurement approach that has existed for decades, but over the last year, “next-generation MMM” has been qu...

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WWDC 2022 Recap: What’s New for Mobile Growth?

Apple announced improvements to SKAdNetwork and the latest on AppTrackingTransparency compliance at their annual Worldwide Developers Conference (WWDC). Read on to learn more ab...

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Product Update: SKAdNetwork Enhanced Conversion Value Mapping

Learn how our SKAdNetwork enhanced conversion value mapping takes your SKAN data to the next level.

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Announcing SKAdNetwork Support for Twitter Campaigns

We are excited to announce that our SKAdNetwork integration with Twitter is now complete. Learn how this integration helps you gain more insight into the performance of your Twi...

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Attribution on iOS 14: How to Survive if You Missed the Lifeboat

iOS 14.5 is quickly coming in the next few weeks. If you haven't made the necessary changes, you will experience campaign disruption. Read this short-term iOS 14.5 survival guid...

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Attribution on iOS 14: You Cannot Afford to Wait Any Longer

iOS 14.5 is fast approaching — and you can't wait any longer to prepare. Discover what you should do now to avoid disruption and ensure success in a post-iOS 14 world.

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Announcing SKAdNetwork Support for Snapchat Campaigns

Announcing SKAdNetwork support for Snapchat Campaigns — learn how it works and how to get started.

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A Marketer-Friendly Guide to SKAdNetwork Conversion Values

Learn about SKAdNetwork Conversion Value strategies to better measure and optimize your campaigns.

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