Last year, Google introduced Accelerated Mobile Pages (AMP). AMP is a stripped-down version of regular HTML, enabling faster load times on mobile web browsers. This greatly enhances the mobile search…
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I talk to hundreds of mobile developers all around the world — they come to attend or speak at our Mobile Growth Meetups, contact me over email, or chat with…
Companies that use smart app banners are continually surprised at how much traffic it drives to their native mobile app. In fact, it’s so effective that some companies like Yelp…
By now, you’re likely aware of Smart Banners – the banner that floats on your mobile website and allows your users to easily convert into native app users. They are…
At this point in history, if you’re working on a native mobile app and don’t have a growth plan or distribution strategy, it’s unquestionably time to start.
At Wattpad, we use Branch links to ensure our A/B testing efforts go beyond the vanity metrics of email open rates, button clicks, and page views. The following are the…
Redfin provides its users with an online database of real estate listings. The Redfin app boasts an excellent and optimized user experience, which is made evident by the 4+ rating…
Wattpad provides a space for both writers and readers to join a dynamic community that is dedicated to quality storytelling. With Wattpad, writers upload their original works and readers are…
Self-defined in the App Store as “The Smartest Way to Shop & Save Online” and backed with $500 million in funding, Jet.com has quickly become a force in the e-commerce…
Smart banner, app banner, smart app banner — nomenclature aside, the JavaScript, CSS, and HTML-based banner that floats on your mobile website is an incredibly valuable tool for converting web…
Where do app users come from, and what makes them stick? We asked a group of panelists from Yelp, Jet, and Yummly that question at our recent event on “The…
It has been well known for a while that users prefer native mobile apps to mobile websites. However, deep linking to and from apps is not as robust as it…