Category: Smart Banner

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Bridging the Web-to-App Journey: How The Knot Doubled In-App Conversion Rate in Tw...

The Knot is the leading provider of wedding resources for couples looking to seamlessly plan and execute dream weddings. By creating personalized web-to-app experiences using Br...

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7 Advanced Controls to Help You Optimize Your Journeys

When we released Journeys last year, we did so with the aim of making it easier for marketers to optimize their mobile websites for app growth and engagement. We made it simple ...

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How Bukalapak drove a 5x increase in daily app installs

Bukalapak is one of the biggest online marketplaces in South East Asia. With more than 1.2 million sellers, and more than 40 million products, the e-commerce giant offers goods ...

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The Ultimate Guide to Branch Products

If you’ve heard of Branch, you probably know we have been providing deep links to developers and marketers on mobile for years now. Branch has grown quite a bit since our incept...

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Deep Linking or Organic Search Attribution: Can You Have Both?

According to a report from Google last August, more than 60% of searches now occur on a mobile device, bringing the estimated volume of monthly mobile searches to 50 billion. Th...

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AMP Compatible Smart Banners to Convert Mobile Search Traffic to App Installs

Last year, Google introduced Accelerated Mobile Pages (AMP). AMP is a stripped-down version of regular HTML, enabling faster load times on mobile web browsers. This greatly enha...

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How To Get More App Downloads by Rethinking Your Mobile Marketing Strategy

This blog post was originally published in 2017. You can also read one of our newer posts on how deep linking plays a vital role in cross-platform user acquisition. I talk to hu...

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A Free Smart App Banner for Android or iOS with Install Attribution

This blog post was originally published in 2016. You can read one of our newer posts on web-to-app conversions. Companies that use smart app banners are continually surprised at...

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10 Stats on the Effectiveness of Smart Banners

This blog post was originally published in 2016. You can read one of our newer posts on web-to-app conversions. By now, you’re likely aware of Smart Banners – the banner that fl...

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The Biggest Source of App Installs No One Talks About

This blog post was originally published in 2016. You can also read one of our newer posts on web-to-app conversions. At this point in history, if you’re working on a native mobi...

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A/B Testing for App Metrics That Really Matter

At Wattpad, we use Branch links to ensure our A/B testing efforts go beyond the vanity metrics of email open rates, button clicks, and page views. The following are the top thre...

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