Your brand’s social profiles are an extension of your own digital properties. Explore our post on optimizing organic social using Branch links, and start driving users to your app!
Whether or not you personally follow influencers, it’s undeniable that influencer marketing has become a cornerstone of many digital marketing strategies. Spend on influencer ca...
Tonsser, Europe’s most popular social network for youth footballers, needed to refresh their game plan for engaging users on Snapchat. Branch and Tonsser connected on a strategy...
We’re excited to announce that Branch has been named an official Snapchat Measurement Partner. This partnership offers Branch customers the chance to drive and attribute Snapcha...
Instagram is now one of the world’s most popular social media networks, with Statista reporting the app has surpassed one billion monthly active users as of June 2018. For mobil...
With iOS 11, Apple is making two big changes to how cookies can be used on the web and within apps. First, all in-app instances of Safari (also known as SFSafariViewController) ...
Note: Check out our 2018 Mobile Growth Handbook, filled with 120+ mobile growth best practices and tips from across the industry. From wherever you approach it, the mobile app m...
It’s been nearly 2 years since Apple sounded the bell to officially make URI schemes impossible to use in Safari due to the horrible error modal. Then, over a year ago, Facebook...
According to a recent study, over 30% of all app downloads originate from a friend’s recommendation. That means that someone shared the app with a friend via a link or tol...
Here at Branch, we love celebrating the milestone successes of our partners! In June, Mallzee, the Tinder-esque high street shopping app, announced 1 Million downloads and firml...
This year, Apple announced that starting with iOS 11, all instances of Safari will no longer share the same cookie space. This means that cookies set in the main Safari browser ...
