Category: Social Networking

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How to Measure the ROI of Influencer Marketing Campaigns

Whether or not you personally follow influencers, it’s undeniable that influencer marketing has become a cornerstone of many digital marketing strategies. Spend on influencer ca...

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Tonsser Uses Branch to Win User Engagement and Lower CPI

Tonsser, Europe’s most popular social network for youth footballers, needed to refresh their game plan for engaging users on Snapchat. Branch and Tonsser connected on a strategy...

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Introducing Attribution for Snapchat

We’re excited to announce that Branch has been named an official Snapchat Measurement Partner. This partnership offers Branch customers the chance to drive and attribute Snapcha...

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How to Drive App Installs and Track Campaign Performance from Instagram in 2018

Instagram is now one of the world’s most popular social media networks, with Statista reporting the app has surpassed one billion monthly active users as of June 2018. For mobil...

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Branch and Intelligent Tracking Prevention in iOS 11 Safari

With iOS 11, Apple is making two big changes to how cookies can be used on the web and within apps. First, all in-app instances of Safari (also known as SFSafariViewController) ...

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The 2017 Mobile Growth Handbook

Note: Check out our 2018 Mobile Growth Handbook, filled with 120+ mobile growth best practices and tips from across the industry. From wherever you approach it, the mobile app m...

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Making URI Schemes Great Again: $uri_redirect_mode

It’s been nearly 2 years since Apple sounded the bell to officially make URI schemes impossible to use in Safari due to the horrible error modal. Then, over a year ago, Facebook...

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How to Add Social Share Buttons to Your iOS and Android Apps: The Quick Guide

According to a recent study, over 30% of all app downloads originate from a friend’s recommendation. That means that someone shared the app with a friend via a link or tol...

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Partner Story: 5 Things Mallzee Has Learned on Its Journey to 1 Million App Downloads

Here at Branch, we love celebrating the milestone successes of our partners! In June, Mallzee, the Tinder-esque high street shopping app, announced 1 Million downloads and firml...

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iOS 11 Safari View Controller cookie passthrough and the future of mobile web

This year, Apple announced that starting with iOS 11, all instances of Safari will no longer share the same cookie space. This means that cookies set in the main Safari browser ...

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How PregBuddy Used Branch to Link Between Messenger Bot and Android App

PregBuddy is an integrated health and wellness platform supporting women during their pregnancies. They offer personalized healthcare via peer support, organized information, ex...

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