Category: Social Networking

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How to Measure the ROI of Influencer Marketing Campaigns

Whether or not you personally follow influencers, it’s undeniable that influencer marketing has become a cornerstone of many digital marketing strategies. Spend on influencer campaigns in the second quarter of 2019 topped $314M USD in th...

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Tonsser Uses Branch to Win User Engagement and Lower CPI

Tonsser, Europe’s most popular social network for youth footballers, needed to refresh their game plan for engaging users on Snapchat. Branch and Tonsser connected on a strategy that would alleviate Tonsser’s near-term challenges while s...

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Introducing Attribution for Snapchat

We’re excited to announce that Branch has been named an official Snapchat Measurement Partner. This partnership offers Branch customers the chance to drive and attribute Snapchat performance across both paid and organic marketing activit...

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How to Drive App Installs and Track Campaign Performance from Instagram in 2018

Instagram is now one of the world’s most popular social media networks, with Statista reporting the app has surpassed one billion monthly active users as of June 2018. For mobile app marketers, this estimate means Instagram represents a ...

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Branch and Intelligent Tracking Prevention in iOS 11 Safari

With iOS 11, Apple is making two big changes to how cookies can be used on the web and within apps. First, all in-app instances of Safari (also known as SFSafariViewController) will no longer share the same cookie space with the main Saf...

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The 2017 Mobile Growth Handbook

Note: Check out our 2018 Mobile Growth Handbook, filled with 120+ mobile growth best practices and tips from across the industry. From wherever you approach it, the mobile app market is increasingly in the world’s spotlight. This y...

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Making URI Schemes Great Again: $uri_redirect_mode

It’s been nearly 2 years since Apple sounded the bell to officially make URI schemes impossible to use in Safari due to the horrible error modal. Then, over a year ago, Facebook effectively broke URI schemes on iOS as well by no longer s...

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How to Add Social Share Buttons to Your iOS and Android Apps: The Quick Guide

According to a recent study, over 30% of all app downloads originate from a friend’s recommendation. That means that someone shared the app with a friend via a link or told them about it in person. This is the ultimate dream: where...

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Partner Story: 5 Things Mallzee Has Learned on Its Journey to 1 Million App Downloads

Here at Branch, we love celebrating the milestone successes of our partners! In June, Mallzee, the Tinder-esque high street shopping app, announced 1 Million downloads and firmly confirmed its spot as the most downloaded non retailer sho...

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iOS 11 Safari View Controller cookie passthrough and the future of mobile web

This year, Apple announced that starting with iOS 11, all instances of Safari will no longer share the same cookie space. This means that cookies set in the main Safari browser app are no longer readable from an instance of Safari within...

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