Category: Spotlight Search

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How Deep Linking Technology Influences Cross-Platform User Acquisition

There are 2.1M apps in the Google Play store and 2M apps in the iOS App Store as of Q3 2018, according to Statista. However, app adoption and monetization are heavily skewed tow...

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iOS 10 Spotlight App Discovery: NSUserActivity and Search Relevancy

When I heard that iOS 10 was the first version to support app content discovery, I was overjoyed. The dream of app discovery through Apple’s native search would finally be a rea...

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How Many People Use Spotlight Search to Discover Apps?

Apple introduced a powerful new feature for developers in iOS 9: Spotlight Indexing for app content. As the name suggests, app developers are now able to list their in-app conte...

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The War for Mobile Search

There’s a war being waged in mobile. A war to control the final lucrative frontier that will shape how mobile is monetized. The battle is for mobile search, and its outcome is u...

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Mobile Search is Coming. Here’s How to Prepare Your App

Consumers are changing the way that they search online – shifting queries from desktop to mobile devices in rapid fashion. Interestingly, mobile search has now overtaken d...

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How to Use Core Spotlight Search for App Re-Engagement

Core Spotlight Framework was released in early September 2015 to much excitement. It was the first time in history that developers would be able to list pure app content in sear...

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Best Practices for Core Spotlight Search on iOS 9

Core Spotlight, a new feature of iOS 9, can have a huge impact on app discovery for developers. Now, users can search within your app to find the specific content they care abou...

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Spotlight Search and the App Content Gold Rush

For mobile app developers, 2015 feels like 1998 as the war for “mobile SEO” begins. Apple just released iOS 9 — the newest version of their mobile operating system. iOS 9 comes ...

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App Discovery on iOS 9 Spotlight Search

After Apple announced the upcoming iOS Spotlight search functionality, we dug straight into the documentation to try it out. We thought, wouldn’t it be great if Branch developer...

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Branch Supports All Deep Linking and Mobile Search Standards

Deep linking as a technology has become a confusing mess of marketing terms and buzzwords over the last few years. This is primarily due to the lack of a centralized standard an...

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