Are you wondering why the number of clicks and installs reported in Facebook is lower than that reported in a third-party service like Branch? There are many moving parts in…
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This is the BranchUniversalObject (or BUO for short). Think of it like an empty box. The BUO is used to tell Branch about a piece of content within your application,…
Can you believe it’s almost Memorial Day weekend? Neither can Branch. All year long our product goals have centered around empowering your mobile marketing and growth efforts; helping you find…
At some point in early 2017, a few enterprising scammers figured out how to hijack iOS Safari via an infinite loop of custom URI scheme redirects. The result was essentially…
Spring has sprung at Branch and we’re excited to share our April product updates. This month we’re giving the Branch dashboard an important revamp, adding powerful new Journeys functionality, and…
Instagram app install ads are quickly becoming the next Facebook install ads. By leveraging Facebook’s ultra-sophisticated audience targeting, it ultimately means great conversions and engagements for brands on Instagram. When…
Over the past few months, we’ve been working with many of you to see how you use the Branch Dashboard. Our navigational structure hasn’t changed since 2015 and we felt…
So, you’ve followed all the steps to enable Universal Links for your app, but somehow, the links still fail to open your app? This blog aims to cover exactly where…
We’re pleased to share the following press release about our Series C funding. PALO ALTO, Calif., April 12, 2017 — Branch (https://branch.io), the linking infrastructure for the world’s best apps, announced…
There’s a long list of reasons why email is your best bet to get high quality and engaged users back into your app. But, if you really want the full…
Update: we now have actual data on how this change has affected app install rates. Read more here. With iOS 10.3, Apple has gifted the world new powerful features and fixes…
This March we’re bringing you more convenient ways to create links, check the progress of your integration, improve your Journeys and integrate your Branch data into AppMetrica with new Data…