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For most app marketers, Facebook ads have always been a key part of any user acquisition strategy. Many things have changed in the world of mobile over the last few years — espe...
There are many ways to gauge the success of a product or service, but if you want to measure performance over time, you’ll need to weigh it against an unchanging set of standards.
Learn about our latest addition to our powerful suite of export APIs: Scheduled Log Exports, which allows you to get the precise data you need to optimize your app campaigns.
Our latest cost-on-links feature allows you to better understand your mobile ad spend, leading to better campaign optimization and ROI. Learn more in the blog post.
Learn about Branch's brand new NativeLink functionality, which uses privacy-centric, on-device functionality to guarantee deferred deep link accuracy and attribution — even with...
App Clips allow users to access abridged versions of apps without downloading them. What are their strengths and weaknesses?
How will Apple's removal of uninstall tracking on iOS 15 affect the mobile industry? Read more to find out.
Learn how our SKAdNetwork enhanced conversion value mapping takes your SKAN data to the next level.
Apple announced new changes at WWDC 2021, including what's to come with iOS 15. Learn what the changes entail and what they mean for the mobile industry.
Opening an installed app from a browser is often referred to as “deep linking." With this guide, learn how to deep link into your Android app for yourself.
What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes...