Measuring the important KPI events for your business, downstream events users perform after installing your app, and important conversion events used for ads optimization with B...
For most app marketers, Facebook ads have always been a key part of any user acquisition strategy. However, a significant update is coming to the data available from Facebook's ...
There are many ways to gauge the success of a product or service, but if you want to measure performance over time, you’ll need to weigh it against an unchanging set of standards.
Learn about our latest addition to our powerful suite of export APIs: Scheduled Log Exports, which allows you to get the precise data you need to optimize your app campaigns.
Our latest cost-on-links feature allows you to better understand your mobile ad spend, leading to better campaign optimization and ROI. Learn more in the blog post.
Learn about Branch's brand new NativeLink functionality, which uses privacy-centric, on-device functionality to guarantee deferred deep link accuracy and attribution — even with...
App Clips allow users to access abridged versions of apps without downloading them. What are their strengths and weaknesses?
How will Apple's removal of uninstall tracking on iOS 15 affect the mobile industry? Read more to find out.
Learn how our SKAdNetwork enhanced conversion value mapping takes your SKAN data to the next level.
Apple announced new changes at WWDC 2021, including what's to come with iOS 15. Learn what the changes entail and what they mean for the mobile industry.
Opening an installed app from a browser is often referred to as “deep linking." With this guide, learn how to deep link into your Android app for yourself.
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