Category: Technical

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The Deep Linking Playbook for iOS 12

Effectively deep linking on both Android and iOS is critical for both app developers and marketers. We recently covered how to effectively deep link on Android. Today we’ll cove...

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Integration Update: A Look Inside The Branch TUNE Migration

Just over two months ago, Branch announced our acquisition of TUNE’s Attribution Analytics. Since then, we’ve heard many questions (both from customers and others in...

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A Note on Patching Branch Links to Fix a XSS Bug

To set the stage for this post, I first want to provide some background on security at Branch. We provide an enterprise-grade service that over 50,000 apps (including those for ...

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The Ultimate Deep Linking Tutorial on iOS 11—And What’s Coming for iOS 12

Deep linking on iOS is the practice of leveraging contextual links to drive a user to specific in-app content. Marketers and developers know how important deep linking is; they ...

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Branch Meets CLI: Automated iOS Integration Now Available!

Integrating Branch into your app has never been easier, thanks to our revamped documentation. If you’re pressed for time or would just rather have a simple plugin to do it for y...

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Troubleshooting Facebook Install Ad Discrepancies

Are you wondering why the number of clicks and installs reported in Facebook is lower than that reported in a third-party service like Branch? There are many moving parts in the...

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Branch Concepts: The Branch Universal Object

This is the BranchUniversalObject (or BUO for short). Think of it like an empty box. The BUO is used to tell Branch about a piece of content within your application, whether it’...

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Deep Linking from Facebook: Best Practices & Tips

If you’ve run mobile ad campaigns on Facebook, you’re familiar with the elegant deep linking options their ads provide. But unfortunately, organic Facebook posts are a whole dif...

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Branch Product Updates: May 2017

Can you believe it’s almost Memorial Day weekend? Neither can Branch. All year long our product goals have centered around empowering your mobile marketing and growth efforts; h...

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The iOS Security Alert Is Killing App Store Downloads

At some point in early 2017, a few enterprising scammers figured out how to hijack iOS Safari via an infinite loop of custom URI scheme redirects. The result was essentially low...

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Branch Product Release Updates: April 2017

Spring has sprung at Branch and we’re excited to share our April product updates. This month we’re giving the Branch dashboard an important revamp, adding powerful new Journeys ...

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