Just over two months ago, Branch announced our acquisition of TUNE’s Attribution Analytics. Since then, we’ve heard many questions (both from customers and others in the industry) about how the…
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To set the stage for this post, I first want to provide some background on security at Branch. We provide an enterprise-grade service that over 50,000 apps (including those for…
Deep linking on iOS is the practice of leveraging contextual links to drive a user to specific in-app content. Marketers and developers know how important deep linking is; they also…
Integrating Branch into your app has never been easier, thanks to our revamped documentation. If you’re pressed for time or would just rather have a simple plugin to do it…
Are you wondering why the number of clicks and installs reported in Facebook is lower than that reported in a third-party service like Branch? There are many moving parts in…
This is the BranchUniversalObject (or BUO for short). Think of it like an empty box. The BUO is used to tell Branch about a piece of content within your application,…
If you’ve run mobile ad campaigns on Facebook, you’re familiar with the elegant deep linking options their ads provide. But unfortunately, organic Facebook posts are a whole different story. Why…
Can you believe it’s almost Memorial Day weekend? Neither can Branch. All year long our product goals have centered around empowering your mobile marketing and growth efforts; helping you find…
At some point in early 2017, a few enterprising scammers figured out how to hijack iOS Safari via an infinite loop of custom URI scheme redirects. The result was essentially…
Spring has sprung at Branch and we’re excited to share our April product updates. This month we’re giving the Branch dashboard an important revamp, adding powerful new Journeys functionality, and…
Instagram app install ads are quickly becoming the next Facebook install ads. By leveraging Facebook’s ultra-sophisticated audience targeting, it ultimately means great conversions and engagements for brands on Instagram. When…
Over the past few months, we’ve been working with many of you to see how you use the Branch Dashboard. Our navigational structure hasn’t changed since 2015 and we felt…