Technical

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SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers

Learn about two new pieces of attribution-related functionality from Apple: view-through attribution in SKAdNetwork and PCM support for app-to-web campaigns. Discover what this ...

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Attribution on iOS 14: Welcoming Apple’s New World Order

Apple just landed a new world order for attribution on iOS. Learn the new changes and what they mean for the mobile industry.

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Google’s iOS 14 Update: What It Means for Mobile Marketers

Google recently announced an important iOS 14 update — find out what it is and the actions you should take as a mobile marketer.

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Announcing Support for Apple App Clips

Learn what App Clips are, why they're useful, and how Branch's App Clips support brings them to the next level.

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Ready for the Post-IDFA Era – Fyber, MOLOCO, and Branch Successfully Test SKAdNetwork for Programmatic User Acquisition

Learn how Branch, Fyber, and Moloco are testing SKAdNetwork for Programmatic User Acquisition.

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Announcing Branch’s Tech for Female Founders Initiative

Branch is offering $5,000 in credits for Branch premium products to women founders. Learn more in the post!

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Announcing Deep Linking and Attribution Support for Over-the-Top (OTT) Channels

Announcing deep linking and attribution support for over-the-top channels to allow you to measure ad performance and provide consumers a seamless experience.

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The Agency View of an IDFA-less Future

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  Branch recently hos...

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What Are the Differences Between Smart Banners and App Clips?

Driving app growth can often feel like pushing a boulder up a hill. Not only do you have to get your app noticed in a fiercely competitive App/Play Store with over 4 million app...

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The Great iOS 14 Reprieve (For Now)

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Information in this blog post may no longer apply. Read about that update and Bra...

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