Learn about two new pieces of attribution-related functionality from Apple: view-through attribution in SKAdNetwork and PCM support for app-to-web campaigns. Discover what this ...
Apple just landed a new world order for attribution on iOS. Learn the new changes and what they mean for the mobile industry.
Google recently announced an important iOS 14 update — find out what it is and the actions you should take as a mobile marketer.
Learn what App Clips are, why they're useful, and how Branch's App Clips support brings them to the next level.
Learn how Branch, Fyber, and Moloco are testing SKAdNetwork for Programmatic User Acquisition.
Branch is offering $5,000 in credits for Branch premium products to women founders. Learn more in the post!
Announcing deep linking and attribution support for over-the-top channels to allow you to measure ad performance and provide consumers a seamless experience.
Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. Branch recently hos...
Email is one of the best channels you can use to continually engage with users and get them to come back to your app. Many mobile marketers and developers utilize email in an at...
Driving app growth can often feel like pushing a boulder up a hill. Not only do you have to get your app noticed in a fiercely competitive App/Play Store with over 4 million app...
Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Information in this blog post may no longer apply. Read about that update and Bra...
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