Deep linking on iOS is the practice of leveraging contextual links to drive a user to specific in-app content. Marketers and developers know how important deep linking is; they also…
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Today, we are officially announcing Branch’s Premier Partnership with Adobe. As the practice of marketing relies increasingly on technology, the Adobe Experience Cloud has become the gold standard for marketing…
There was Marvel vs. D.C., B.I.G. vs. Tupac, Twizzlers vs. Red Vines, and now… there’s native apps vs. mobile web. Of course, statistics vary across different industries, development stages, and…