Category: Universal Ads

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Trust and the Importance of the Branch CPP

Trust. It’s a lofty word. All companies talk about it, but how many actually live up to their own hype? As an attribution provider, Branch occupies a very important position in the ecosystem. What we say and how we act in this position m...

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How Market Kurly Drove a 118% Increase in Web-to-App Engagement

Users connect with brands across more channels, platforms, and devices than ever before. Statista forecasts that by 2020, there will be around 6.58 network-connected devices per person around the globe — almost double the number from 201...

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See the Whole Picture: Branch Now Working With MoPub to Provide Complete Revenue A...

Today, we’re excited to announce that Branch is working with MoPub to provide clients with access to impression-level advertising revenue data via Branch Universal Ads. Branch’s support of MoPub’s impression-level revenue data solution i...

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How to Measure and Optimize Apple Search Ads Campaigns

Apple Search Ads is one of the most powerful tools in a modern marketing toolbox. Running Apple Search Ads campaigns helps mobile marketers increase brand visibility and app downloads by promoting your app exactly where users are looking...

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Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile?

Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Users are largely mobile, and marketing teams that focus on des...

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How to Drive Installs from Facebook Advertising

Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly active users as of Q4 2018. For marketers ...

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How to Track App Store Downloads Initiated on the Mobile Web

Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond last-click attribution to determine which channel or campaign r...

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Announcing The Branch Certified Partner Program

Branch was founded on the idea of enabling collaboration between publishers and marketers. Our core foundation, deep linking technology, was built to ensure marketers and publishers – working together – could deliver a seamle...

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Mobile App Retargeting: Benefits and Best Practices

Many mobile users, myself included, download an app as a result of a specific offer, need, or use case. But after that first open, 1 in 5 users forget about that app entirely. To prevent this churn – and make sure users return to a...

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The Anatomy of a Perfect Paid App Install Campaign

Every mobile marketer has numbers to hit – and app installs is one of the most critical metrics every quarter. The challenge: Apps aren’t cheap to build, and driving high-quality app installs once you have an app isn’t easy. With t...

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