Twitter has just released their largest app update in years. Aside from the redesigned UI and live activity update functionality, the iOS version of Twitter’s new app includes some under-the-hood…
Read More
Hybrid app development platforms such as Cordova, Ionic, Xamarin, and React Native are an important part of the mobile app ecosystem. They provide for code consolidation across platforms that brings…
If you came here looking for a simple solution to the problem of tracking Universal Link clicks, let’s get the bad news out of the way: it is almost impossible…
So, you’ve followed all the steps to enable Universal Links for your app, but somehow, the links still fail to open your app? This blog aims to cover exactly where…
Picture this: you want to get started with Universal Links on iOS and the documentation at Apple has asked you to create and host an AASA file. So, what is…
Deep Links, Universal Links, URI/URL Schemes, and App Links have all changed the world of linking to content inside mobile apps considerably over the last few years. This has left…
This is the second in a two-part series about the future of links. Part one recapped the history of links on the web and how things became so broken on…
Getting users inside of your app is the most important part of a deep link, and if your links don’t open the app, it can severely hurt the user experience….
Implementing Universal Links results in a 40% increased conversion to open rate. Continue reading to learn more about the study.
Over the years, despite continuous design improvements, iOS apps have been treated largely as data silos and have been unable to use data outside of the confines of their sandboxes….
This aricle originally appreared as a guest post on Venture beat. Apple’s software quality has been the subject of criticism for some time now. Marco Arment helped bring this to…
As a deep linking company that handles millions of links every day, Branch deals with Universal Links on a daily basis. We see the vast potential, but are very familiar…