Category: Universal Links

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Deep linking: From URL and URI schemes to Universal Links, App Links, and beyond

If links are to be used everywhere, they need to work everywhere. Today we’ll recap how the evolution of URL and URI schemes has impacted Universal Links and App Links, and disc...

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How Tokopedia Drove 3X Lift in Organic Installs and Reduced Misattribution Across ...

Tokopedia is the largest and fastest growing eCommerce platform in Indonesia. An online marketplace that allows individuals and business owners to open and maintain their stores...

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The Ultimate Deep Linking Tutorial on iOS 11—And What’s Coming for iOS 12

Deep linking on iOS is the practice of leveraging contextual links to drive a user to specific in-app content. Marketers and developers know how important deep linking is; they ...

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Notice: Inconsistent Universal Link Behavior on iOS 11.2

Note that this behavior is still present on the latest iOS devices. Starting with iOS 11.2, you might notice some inconsistent behavior when deep linking into your app with Univ...

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UI Testing Universal Links in Xcode 9

Universal Links. Sometimes just the term itself can give nightmares to those of you who spent countless hours setting up the AASA file on your web domains, configuring your ctas...

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Making URI Schemes Great Again: $uri_redirect_mode

It’s been nearly 2 years since Apple sounded the bell to officially make URI schemes impossible to use in Safari due to the horrible error modal. Then, over a year ago, Facebook...

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iOS 11 Safari View Controller cookie passthrough and the future of mobile web

This year, Apple announced that starting with iOS 11, all instances of Safari will no longer share the same cookie space. This means that cookies set in the main Safari browser ...

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What the Twitter Update Means for Deep Linking

Twitter has just released their largest app update in years. Aside from the redesigned UI and live activity update functionality, the iOS version of Twitter’s new app includes s...

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Universal Links and App Links for Cordova, Ionic, Xamarin, React Native, Unity, Ti...

Hybrid app development platforms such as Cordova, Ionic, Xamarin, and React Native are an important part of the mobile app ecosystem. They provide for code consolidation across ...

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How To Track and Attribute Universal Links

If you came here looking for a simple solution to the problem of tracking Universal Link clicks, let’s get the bad news out of the way: it is almost impossible to build yourself...

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3 Steps to Troubleshoot iOS 9 and iOS 10 Universal Links

So, you’ve followed all the steps to enable Universal Links for your app, but somehow, the links still fail to open your app?   This blog aims to cover exactly where and how to ...

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