Category: Universal Links

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iOS 9.2 Update: The Fall of URI Schemes and the Rise of Universal Links

As of iOS 9.2, released December 8th, 2015, Apple has sounded the death knell for URI scheme based redirects, the standard for deep linking for the last seven years. They’ve decided that Universal Links are the future. Since you depend o...

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Why Should I Use Branch for Universal Links?

This is a question we’ve gotten a few times since Universal Links launched on iOS 9. Branch is fully compatible with Universal Links and, in fact, makes the setup process much easier. Plus, Branch handles the edge cases when Universal Li...

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Best Practices for iOS 9 Universal Links – Deep Linking, Tracking, and Deepv...

iOS 9.0 brought a lot of really cool features, namely Universal Linking and Core Spotlight Search, that every mobile developer should be aware of and experiment with. However, with new features come complexity and misunderstanding, espec...

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Branch Supports All Deep Linking and Mobile Search Standards

Deep linking as a technology has become a confusing mess of marketing terms and buzzwords over the last few years. This is primarily due to the lack of a centralized standard and the fragmentation of the mobile landscape. There are so ma...

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How Not to Deep Link

Deep linking, an area with so much promise for developers, has been torn to shreds by tech giants. Most mobile developers would love to release their app to the world and have all of their great content easily available to everyone. It’s...

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How to Set Up Universal Links to Deep Link on Apple iOS

This was originally posted on July 20th, 2015 but has since been updated with the latest information. Now that Apple no longer supports URI schemes for deep linking, developers must implement Universal Links in order to deep link properl...

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