Universal Links. Sometimes just the term itself can give nightmares to those of you who spent countless hours setting up the AASA file on your web domains, configuring your ctasscode…
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When we released Journeys last year, we did so with the aim of making it easier for marketers to optimize their mobile websites for app growth and engagement. We made…
From wherever you approach it, the mobile app market is increasingly in the world’s spotlight. This year is projected to see $77 billion in total mobile app revenue, with 197 billion…
It’s been nearly 2 years since Apple sounded the bell to officially make URI schemes impossible to use in Safari due to the horrible error modal. Then, over a year ago,…
Here at Branch, we love celebrating the milestone successes of our partners! In June, Mallzee, the Tinder-esque high street shopping app, announced 1 Million downloads and firmly confirmed its spot…
The wait is over! After reviewing all of the submissions to our Mobile Growth Stories Challenge, it’s time to announce the winners! Our judging panel (below) were impressed by the…
The success of a mobile app begins with user acquisition. While app marketers and developers have a plethora of paid options to grow their user base, finding the right starting…
I talk to hundreds of mobile developers all around the world — they come to attend or speak at our Mobile Growth Meetups, contact me over email, or chat with…
This is a guest post by Stephen Smith, Founder and CEO of nOCD. nOCD gives people with OCD effective therapy and real-time data about their treatment, helping users live more…
If you’ve run mobile ad campaigns on Facebook, you’re familiar with the elegant deep linking options their ads provide. But unfortunately, organic Facebook posts are a whole different story. Why…
Congratulations, you’ve just recently launched the newest version of your app! You’ve spent countless hours in your last development sprint A-B testing your newest features and ironing out every last…
At some point in early 2017, a few enterprising scammers figured out how to hijack iOS Safari via an infinite loop of custom URI scheme redirects. The result was essentially…