Apple Search Ads is one of the most powerful tools in a modern marketing toolbox. Running Apple Search Ads campaigns helps mobile marketers increase brand visibility and app downloads by…
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According to Statista, the number of mobile app downloads worldwide is projected to grow to 258.2 billion by 2022. That’s an increase of nearly 26% from the reported 205.4 billion…
Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly…
Every mobile marketer has numbers to hit – and app installs is one of the most critical metrics every quarter. The challenge: Apps aren’t cheap to build, and driving high-quality…
Advertisers need to meet consumers where they are. Considering the average US adult spent 3 hours and 35 minutes a day on mobile in 2018 according to eMarketer – that…
Top brands are converting mobile web traffic into high-value mobile app users. Today we’ll share a few pointers on how to turn this effective and cost-efficient strategy into a vital…
CMOs, CTOs, marketers, and product managers alike are facing a challenge: How to drive high-quality app installs and top last year’s revenue numbers. Here’s the challenge: For most brands, this…
A successful mobile growth strategy requires a holistic approach to both paid and organic app user acquisition. Organic acquisition lays the groundwork for longterm mobile growth, while paid acquisition offers…
There are 2.1M apps in the Google Play store and 2M apps in the iOS App Store as of Q3 2018, according to Statista. However, app adoption and monetization are…
Last week, we hosted a joint webinar with Criteo, a leading provider of advertising solutions for consumer marketing. Our topic: Key marketing takeaways from 2018 and the future of mobile…
Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin. For product managers, winning this high-stakes game requires a unique…
Increasing shifts to mobile are disrupting almost every industry, and that’s especially true in travel. Booking plane, train, and bus tickets has historically required users to stick to their desktops….