The wait is over! After reviewing all of the submissions to our Mobile Growth Stories Challenge, it’s time to announce the winners! Our judging panel (below) were impressed by the…
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The success of a mobile app begins with user acquisition. While app marketers and developers have a plethora of paid options to grow their user base, finding the right starting…
I talk to hundreds of mobile developers all around the world — they come to attend or speak at our Mobile Growth Meetups, contact me over email, or chat with…
This is a guest post by Stephen Smith, Founder and CEO of nOCD. nOCD gives people with OCD effective therapy and real-time data about their treatment, helping users live more…
If you’ve run mobile ad campaigns on Facebook, you’re familiar with the elegant deep linking options their ads provide. But unfortunately, organic Facebook posts are a whole different story. Why…
Congratulations, you’ve just recently launched the newest version of your app! You’ve spent countless hours in your last development sprint A-B testing your newest features and ironing out every last…
At some point in early 2017, a few enterprising scammers figured out how to hijack iOS Safari via an infinite loop of custom URI scheme redirects. The result was essentially…
Tracking growth on mobile used to be hard. My cofounders and I built Branch out of the frustration we felt from all the experiments that we kept trying to run…
This is a guest post by Jimmy Schmidt, Director, Product at AppLovin, a marketing platform that leverages real-time data signals to understand consumers and match them with relevant brands. Branch…
With over 1.5 million apps in both the App Store and Google Play Store, it is becoming increasingly difficult to get your app noticed in the crowded mobile ecosystem. In…
Full disclosure: I’m a millennial. And I know that the word “millennial” often carries with it connotations of entitlement, sensitivity, and laziness. Millennials, defined loosely as those born between 1980…
For eCommerce marketers, mobile has never been more important. The fact that mobile commerce sales increased by nearly 40 percent from 2014 to 2015 should both excite and scare you…