Congratulations, you’ve just recently launched the newest version of your app! You’ve spent countless hours in your last development sprint A-B testing your newest features and ironing out every last…
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Here at Branch, we’ve talked a lot about the current mobile ecosystem and the value of app users. For instance, on Black Friday, 41% of purchases came from a mobile…
Driving intuitive, seamless deep linked experiences is a headache. Mobile marketing teams struggle to connect their users to the right place inside the app, or on the web, while optimizing…
Even as the native app space grows rapidly, we at Branch see thoughtful perspectives from the front lines contending that in many instances, publishers ought to focus on an optimized…
Mobile linking may be the biggest problem you didn’t know you had.
As of last week, there is a new entry in the alphabet soup of web standards: AMP. You may have already noticed the small gray lightning bolt logo in your…
Mobile developers are at the heart of everything we do at Branch. From the ease-of-use of our SDK, to the global mobile growth community that we’ve built around the world,…
Here at Branch, we were super excited to be working on another Mobile Growth Hackers meetup, graciously hosted by Box at their beautiful headquarters in Los Altos. Good pizza, great…
Building and growing your own app is the modern crucible that every developer faces. The formula to get started often looks the same:
As attendees began to arrive at the Pinterest Headquarters in San Francisco, there was a buzz in the air. No, not from the complimentary drinks, free