Quick Response or QR codes were invented by Masahiro Hara to track automobile parts in Japan and have been around since the ’90s but have never really taken off in…
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ShopBack is the #1 rewards and discovery platform in Asia-Pacific. It is a one-stop rewards and discovery platform for users to earn cashback while delivering performance-based marketing to merchants. What…
The App Store is now over a decade old. According to Statista, over 194B apps were downloaded in 2018. Today there are more than 5B mobile users across the globe….
The exponential growth of the Indonesian internet economy has placed the country in the top ranks for number of internet users in the world. Recent research conducted by the Association…
Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams…
Collision is North America’s fastest growing tech conference, which made the booming tech hub of Toronto a fitting home for it this year. Known as one of the most innovative,…
Many mobile users, myself included, download an app as a result of a specific offer, need, or use case. But after that first open, 1 in 5 users forget about…
Every mobile marketer has numbers to hit – and app installs is one of the most critical metrics every quarter. The challenge: Apps aren’t cheap to build, and driving high-quality…
CMOs, CTOs, marketers, and product managers alike are facing a challenge: How to drive high-quality app installs and top last year’s revenue numbers. Here’s the challenge: For most brands, this…
It’s easy to think app engagement hinges on push notifications and alerts once a user has installed an app and completed their first purchase. But any great product manager knows…
Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin. For product managers, winning this high-stakes game requires a unique…
The secret sauce behind Branch’s linking and attribution infrastructure is the Branch link graph, the largest pool of cross-platform (desktop, mobile web, and app) user activity in the world. The…