With iOS 11, Apple is making two big changes to how cookies can be used on the web and within apps. First, all in-app instances of Safari (also known as…
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From wherever you approach it, the mobile app market is increasingly in the world’s spotlight. This year is projected to see $77 billion in total mobile app revenue, with 197 billion…
It’s been nearly 2 years since Apple sounded the bell to officially make URI schemes impossible to use in Safari due to the horrible error modal. Then, over a year ago,…
Email marketing typically has the biggest ROI of any marketing channel. Today, 69% of emails are opened on mobile rather than on desktop, and year over year that percentage gets larger….
According to a recent study, over 30% of all app downloads originate from a friend recommendation. That means that someone shared the app with a friend via a link or…
It’s August, and the most exciting thing isn’t going back to school—it’s Branch finding every avenue to deploy your deep links and surface more of your app’s content. This month’s…
This year, Apple announced that starting with iOS 11, all instances of Safari will no longer share the same cookie space. This means that cookies set in the main Safari browser…
Bukalapak is one of the biggest online marketplaces in South East Asia. With more than 1.2 million sellers, and more than 40 millions products, the e-commerce giant offers goods ranging…
PregBuddy is an integrated health and wellness platform supporting women during their pregnancies. They offer personalized healthcare via peer support, organized information, expert access for nutrition, fitness and emotional advice…
Congratulations, you’ve just recently launched the newest version of your app! You’ve spent countless hours in your last development sprint A-B testing your newest features and ironing out every last…
Here at Branch, we’ve talked a lot about the current mobile ecosystem and the value of app users. For instance, on Black Friday, 41% of purchases came from a mobile…
Driving intuitive, seamless deep linked experiences is a headache. Mobile marketing teams struggle to connect their users to the right place inside the app, or on the web, while optimizing…