Category: User Experience

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Smart Banners Just Got Smarter: New Dismissal Settings for Journeys

Chances are you already know about Journeys, our powerful solution that allows our partners to implement customizable, targeted smart banners that drive web visitors into their ...

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New Release: Branch’s Industry Report Reveals Cross-Platform Trends

In the early days of the web, it was easy enough to focus on your website and email as major drivers of engagement, conversions, and analytics. However, as devices and platforms...

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Announcing TUNE + Branch: A New Era for User Experience and Measurement

Spending my whole working life in Silicon Valley and watching tech companies grow, I have noticed that there are certain moments in a company’s history that, in an instant...

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How Checkout 51 Deep Links in Ads (and Optimizes Click-to-Open Rate)

Checkout 51, a leading rebate app that offers users great deals and cashback rewards for their grocery shopping, has been a mobile-first company since its inception. Founded in ...

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How Rent the Runway Optimizes Mobile Web and Email Marketing for Mobile Acquisitio...

Pioneer of the “closet in the cloud” concept and the leading fashion rental service based in New York, Rent the Runway integrated Branch links to their Sailthru email campaigns ...

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Deep Linked Email Gets An Upgrade: Meet Universal Email

Today, we’re excited to introduce Universal Email, the refreshed product name for Branch’s email solution, which allows marketers to create and measure seamless email to a...

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How Lark Health Boosted Onboarding Rate to 92% with Branch’s Deferred Deep L...

Lark Health brings the best in design, AI, and mobile technology to chronic disease management and prevention. Before Lark, chronic disease was managed by visiting doctors and a...

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The Journeys You Love at a Fraction of the Load Time: Performance Improvements to ...

The Branch Web SDK sometimes plays second fiddle to our iOS and Android SDKs, but it is nevertheless an incredibly important part of the Branch offering. The Branch Web SDK help...

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How to Optimize Mobile In-App Ads Like a Pro

This is a guest post by Carly Morris, Taptica’s U.S. Marketing and Communications Manager. In this day and age, the reality of the mobile advertising world is that any campaign ...

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How Strava Unifies In-App Experiences with Deep Links

As overall mobile usage increases, time in-app continues to grow. eMarketer found that the average consumer spends just over 3 hours a day on their mobile device. Of that, an ov...

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Accelerated Mobile Pages: What is AMP, and What Does It Mean for Your Mobile Busin...

What is AMP (Accelerated Mobile Pages)? If you’ve ever searched for content and interacted with the results on a mobile device, you’ve probably encountered AMP, or Accelerated M...

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