We live in an increasingly mobile world. As of December of last year, mobile usage beat desktop usage by nearly 10%, and that delta is only increasing. Mobile apps have…
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2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts that…
The Knot is the leading provider of wedding resources for couples looking to seamlessly plan and execute dream weddings. By creating personalized web-to-app experiences using Branch Journeys, The Knot doubled…
The State of Facebook Mobile App Install Ads in 2018 Last year, in a study of leading mobile user acquisition performance of marketing channels, we determined that Facebook and Instagram…
For mobile growth professionals in 2018, organic acquisition may seem like the hydra of mobile growth—but it doesn’t have to be. The reality is, there is a set list of…
The one question every mobile marketer ponders—web or app? The answer is simple: there is a time for each, and there is a user for each. While mobile app users…
This is an excerpt from our brand new white paper, the Ultimate Guide to Web and App User Attribution. Click here to download the full version. The introduction of smartphones…
From every standpoint, the mobile app market is increasingly in the world’s spotlight. 2017 carried an astounding $77 billion in projected mobile app revenue, with 197 billion mobile app downloads…
A leading commerce company with a unique mobile-first, app-first strategy, Boxed Wholesale has leveraged Branch as the foundation of their cross-platform acquisition and retention strategies. In response to their continued…
At the start of 2017, Google announced that it would begin enforcing penalties on certain mobile sites that show large interstitials, which prohibit users from easily interacting with the content…
Opening an installed app from a browser is often referred to as “deep linking”, and with this guide you’ll learn how to deep link into your Android app for yourself….
If there’s one thing that consistently dominates conversation at the beginning of every new year, it’s resolutions. Our resolution this year (and every year) is to power seamless user experiences…