In this complex cross-platform world, figuring out how to determine the true source (or sources) of downloads for your iPhone or Android app is just as important as figuring out…
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Pioneer of the “closet in the cloud” concept and the leading fashion rental service based in New York, Rent the Runway integrated Branch links to their Sailthru email campaigns and…
The Journeys You Love at a Fraction of the Load Time: Performance Improvements to the Branch Web SDK
The Branch Web SDK sometimes plays second fiddle to our iOS and Android SDKs, but it is nevertheless an incredibly important part of the Branch offering. The Branch Web SDK…
Every mobile marketer today is asking the same few questions: How can I drive cross-channel growth for my app through mobile app marketing campaigns, and which mobile marketing channels will…
What is AMP (Accelerated Mobile Pages)? If you’ve ever searched for content and interacted with the results on a mobile device, you’ve probably encountered AMP, or Accelerated Mobile Pages. AMP…
A leading online marketplace operating in 45 countries, OLX has found success encouraging mobile web visitors to convert into app users in a contextual, personalized fashion. OLX implemented Branch’s Journeys…
We live in an increasingly mobile world. As of December of last year, mobile usage beat desktop usage by nearly 10%, and that delta is only increasing. Mobile apps have…
2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts that…
The Knot is the leading provider of wedding resources for couples looking to seamlessly plan and execute dream weddings. By creating personalized web-to-app experiences using Branch Journeys, The Knot doubled…
The State of Facebook Mobile App Install Ads in 2018 Last year, in a study of leading mobile user acquisition performance of marketing channels, we determined that Facebook and Instagram…
For mobile growth professionals in 2018, organic acquisition may seem like the hydra of mobile growth—but it doesn’t have to be. The reality is, there is a set list of…
The one question every mobile marketer ponders—web or app? The answer is simple: there is a time for each, and there is a user for each. While mobile app users…