This is an excerpt from our brand new white paper, the Ultimate Guide to Web and App User Attribution. Click here to download the full version. The introduction of smartphones…
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From every standpoint, the mobile app market is increasingly in the world’s spotlight. 2017 carried an astounding $77 billion in projected mobile app revenue, with 197 billion mobile app downloads…
A leading commerce company with a unique mobile-first, app-first strategy, Boxed Wholesale has leveraged Branch as the foundation of their cross-platform acquisition and retention strategies. In response to their continued…
At the start of 2017, Google announced that it would begin enforcing penalties on certain mobile sites that show large interstitials, which prohibit users from easily interacting with the content…
Opening an installed app from a browser is often referred to as “deep linking”, and with this guide you’ll learn how to deep link into your Android app for yourself….
If there’s one thing that consistently dominates conversation at the beginning of every new year, it’s resolutions. Our resolution this year (and every year) is to power seamless user experiences…
Here at Branch, we’re just back from Branchout, our first-ever mobile industry event dedicated to overcoming mobile fragmentation, building optimal cross-platform experiences, and measuring ROI. (You can view all the…
Branch is excited to announce the availability of People-Based Attribution, the mobile industry’s first attribution platform for marketers and product managers to effectively attribute conversions across web and apps—no matter…
Last week, we held the inaugural Branchout Conference, the first-ever industry event focused on what we can do together to overcome the increased fragmentation of the mobile ecosystem, and how…
When we released Journeys last year, we did so with the aim of making it easier for marketers to optimize their mobile websites for app growth and engagement. We made…
From wherever you approach it, the mobile app market is increasingly in the world’s spotlight. This year is projected to see $77 billion in total mobile app revenue, with 197 billion…
It’s been nearly 2 years since Apple sounded the bell to officially make URI schemes impossible to use in Safari due to the horrible error modal. Then, over a year ago,…