Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin. For product managers, winning this high-stakes game requires a unique…
Read More
I was recently at Web Summit in Lisbon talking about mobile growth with startups just gaining momentum, as well as big brands like Burberry and L’Oreal. Along the way,…
Increasing shifts to mobile are disrupting almost every industry, and that’s especially true in travel. Booking plane, train, and bus tickets has historically required users to stick to their desktops….
In an increasingly mobile world, native apps are changing everything from how we find nearby restaurants to how we watch our favorite television programs. For Turner Broadcasting’s TBS and TNT…
Behind every seamless web and app experience is a product manager who knows how to succeed on multiple fronts. Here’s how today’s best are mastering the art and science of generating…
Tokopedia is the largest and fastest growing eCommerce platform in Indonesia. An online marketplace that allows individuals and business owners to open and maintain their stores for free, Tokopedia has…
2018 marks the ten-year anniversary for both the Apple App Store and Android Market, and both are growing faster than ever. Specifically, App Annie predicts that consumer app store…
In the early days of the web, it was easy enough to focus on your website and email as major drivers of engagement, conversions, and analytics. However, as devices and…
In this complex cross-platform world, figuring out how to determine the true source (or sources) of downloads for your iPhone or Android app is just as important as figuring out…
Pioneer of the “closet in the cloud” concept and the leading fashion rental service based in New York, Rent the Runway integrated Branch links to their Sailthru email campaigns and…
The Journeys You Love at a Fraction of the Load Time: Performance Improvements to the Branch Web SDK
The Branch Web SDK sometimes plays second fiddle to our iOS and Android SDKs, but it is nevertheless an incredibly important part of the Branch offering. The Branch Web SDK…
Every mobile marketer today is asking the same few questions: How can I drive cross-channel growth for my app through mobile app marketing campaigns, and which mobile marketing channels will…