Web to App

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Announcing Branch’s 2019 Mobile Growth Handbook 🎉

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketin...

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Dynamic Web-to-App Success: RADIO.COM Drives 61% CTI Using Personalized Branch Banners

Launching a new app isn’t easy – especially when you’re already an established brand with a large, loyal user base. Ensuring your users know about the app contextually ...

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What are the Best Ways to Promote an App?

According to Statista, the number of mobile app downloads worldwide is projected to grow to 258.2 billion by 2022. That’s an increase of nearly 26% from the reported 205.4 billi...

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Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile?

Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Use...

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How to Track App Downloads Using Smart Banners

Top brands are converting mobile web traffic into high-value mobile app users. Today we’ll share a few pointers on how to turn this effective and cost-efficient strategy into a ...

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How to Make Interstitial Ads and Banners Work on Mobile

CMOs, CTOs, marketers, and product managers alike are facing a challenge: How to drive high-quality app installs and top last year’s revenue numbers. Here’s the challenge: For m...

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New White Paper: The Product Manager’s Guide to Cross-Platform Onboarding Experiences

Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin.  For product managers, winning this high-stake...

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The Future of Mobile Growth is Cross-Platform

I was recently at Web Summit in Lisbon talking about mobile growth with startups just gaining momentum, as well as big brands like Burberry and L’Oreal.   Along the w...

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How Travel App GoEuro Increased App Installs By 15% Using Branch

Increasing shifts to mobile are disrupting almost every industry, and that’s especially true in travel. Booking plane, train, and bus tickets has historically required users to ...

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TBS and TNT Leverage Branch to Increase App Downloads by 10X

In an increasingly mobile world, native apps are changing everything from how we find nearby restaurants to how we watch our favorite television programs. For Turner Broadcastin...

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How Product Managers are Unlocking Cross-Platform ROI: 4 Focus Areas

Behind every seamless web and app experience is a product manager who knows how to succeed on multiple fronts.  Here’s how today’s best are mastering the art and sci...

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