April 23rd, 2015
Referral programs can work magic to drive organic growth and high quality users .
Now Branch makes it easier than ever to build a high quality, fullytracked referral program. You can see the exact k-Factor , measure conversion from referred install , and even list out which of your users are the top referrers . Best of all, our linking service is available to you at no cost .
Here are a few apps that are killing it with a referral system implemented with Branch
The League , an online dating app, saw their user base grow 30% by adding a referral program. Even better than that, users who came from referrals were 2 times more likely to still be using the app a month after they first downloaded. Double 1 month retention !
Vango , an art ecommerce app, saw similar growth to The League. Even better than that, the conversion to sign up in the app doubled from 26% to 59% when a user came from a Branch referral link.
HotelTonight , a hotel booking app, sees a 30% conversion to buy a hotel if the user installed from a Branch link.
Personalization makes any app experience better and drives more engaged and delighted users. Using Branch, on that first download, we let you know which friend had just invited to join app so that you can deliver a custom welcome just like this one in Gogobot .
Branch makes it really easy to get your feature off the ground by providing any or all of the following services.
– Let you build a personalized welcome
You can build a personalized welcome for new users, since Branch tells you where they came from.
– User attribution through mobile referrer tracking
In short, we tell you when an existing user who you empower with a Branch link, drives a new install.
– (optional) Custom rewarding rules tied to events (install, signup, purchase, etc) in app
We allow you to tie reward events to special
– (optional) User reward tracking/storage (integer balance)
We leave the actual user facing rewarding to you, but we store how many credits have been earned through our reward rules. This makes it easy so that you can just check the balance of credits in the app from us, give the user some reward, then clear the credit balance on our server.
– (optional) Credit transaction history
At any time, via API or SDK, you can retrieve the full credit history of the user
– (optional) Coupon codes for each user
You can use our system to generate referral codes and redeem them through our system. We track which user owns the code and gets rewarded when a new user redeems it.
You can use just the URLs to track who was the referrer or you can use the entire credit storage and referral code solution as well.
Example just-the-links implementation:
Example enhanced-existing-referral-code implementation:
Example full-credit-storage implementation: