Branch’s Quick Guide to Advertising on OTT Devices

Today’s growing number of OTT users and growing rate of video consumption presents an opportunity for advertisers to better reach their target audience.


8 iOS 16 Changes and What They Mean to Marketers

We review eight additional changes that have been (or will be) introduced with iOS 16 in the coming year – and what they mean for marketers. 


When You Work With Branch, Your Data Is Yours. Period

You cannot succeed in the digital world without working with partners, so it's critical to make sure you're keeping good company. At Branch, our commitment is to be an industry...


The Ultimate Checklist for 8 User Acquisition Strategies That Actually Work

Mobile user acquisition is typically seen as a numbers game. It’s all about leveraging as many marketing channels as possible with the assumption that the wider you cast your ne...


Why You Need Branch’s SEO App Attribution Solution

We’re excited to introduce SEO App Attribution, a new solution from Branch that equips brands and agencies with attribution insight into app events (i.e. engagement, acqui...


Introducing the Branch Sandbox Program

With the Branch Sandbox program, you'll have access to the Branch product and engineering teams for special early access to test drive Branch's cutting-edge solutions before the...


Branch Honored With Third Fortune Best Workplaces Award in 2022 

“We believe great workplaces attract great people and, at Branch, we know the best ideas come from a diverse way of looking at technology and the world,” says Alex Austin, CEO a...


Branch Employee Highlight: Fabi Prabhakar

We’re excited to highlight Fabi Prabhakar, Director of Engineering at Branch. Passionate about supporting the people around her, Fabi has done more than enjoy her individual suc...


How to Make the Most of QR Code Campaigns: The Strategy Behind QR Code Tactics

We’ll all start noticing QR codes with greater frequency on more and more offline channels. But some of this will be a wasted effort by brands until they think strategically abo...


AdLibertas Acquired by Branch

AdLibertas has been acquired by Branch! By joining Branch, the first-party data platform for app developers will be able to increase the scale and effectiveness of its offering...


How To Increase Your Mobile Conversion Rates in a Privacy-led World

Privacy regulations have dramatically expanded in recent years as consumers worry more about sharing their personal information and how that information is used. In response, ma...

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