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Optimizing Organic Social: How to Get Social Media Users to Your App

Your brand’s social profiles are an extension of your own digital properties. Explore our post on optimizing organic social using Branch links, and start driving users to your app!

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How to Improve Conversions with NativeLink™ Customization

When Apple launched Private Relay with iOS 15 back in September 2021, it was a big deal. Why? Because it broke deferred deep linking for a subset of iOS mobile users. Private Re...

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Which Branch Data Export Solution Should I Use?

Branch offers customers an industry-leading selection of API options. These options programmatically export data and allow brands to gain insight into both user acquisition and ...

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How Mobile App Marketers Can Make the Most Out of the IPL 2022 Season

Who doesn’t love a great cricket match played by the world’s most renowned players with a side of fun commercials? The Indian Premier League (IPL) is a professional Twenty20 cri...

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How Apps Can Use First-Party Data to Drive Growth

As data sharing practices become more stringent and the focus on privacy increases, mobile app marketers are shifting away from third-party data and looking for more reliable, a...

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Branch Data Shows NativeLink™ is Solving Deferred Deep Linking for Private Relay Users on iOS

Branch's NativeLink™ solved the problem of deferred deep linking on Private Relay. But we wanted to know whether it has any effect on install rates. Read the results of our stud...

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How QR Codes and Your Mobile App Can Enhance the In-Store Shopping Experience

The in-store shopping experience is now ripe for mobile engagement, and the best apps have implemented ways to become helpful shopping assistants to in-store customers. 

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Employee Highlight Blog: Amanda Delaney

We’re thrilled to share the story of Amanda Delaney, Branch’s Engagement & Events Manager. She is less than a year into her role and already making a huge impact for the hap...

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Why New Features in Roku OS11 Matter for App Publishers

Released on March 22, 2022, Roku OS11’s latest version introduces a handful of new, helpful features. Major tech blogs have already explored how OS11 improves the consumer exper...

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How to Re-Engage Existing Mobile App Users Using Referrals

Referrals are an excellent growth driver to bring in valuable, engaged users with very low financial investment. A successful referral program can have a domino effect on your c...

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How to Set Up An iOS and Android Smart App Banner

Smart banners help you bring users from your website into your app. Find out how to configure smart banners on iOS and Android, and build your own custom banners with Branch Jou...

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