Today, I’m excited to unveil a suite of new premium products, built upon our core linking infrastructure, that represent the future of the Branch platform. The release of Journeys™ Web to App Marketing and Deep Linked Email premium solutions fix broken experiences for the two most important channels that mobile marketers care about: mobile web and email.
Mobile websites have long remained the largest and most cost-effective source of app installs. That’s why we’re pleased to announce Journeys™ Web to App Marketing, and deliver mobile marketers a turnkey solution to transform their mobile website into an effective channel to drive app growth with customizable digital creatives tailored for targeted audience segments.
With over 1.5 million apps in both the App Store and Google Play Store, it is becoming increasingly difficult to get your app noticed in the crowded mobile ecosystem. In order to get your app into the Top 25 Apps on the US App Store, you’d need to acquire 38,000 new users every day. That’s a lot of installs, and that number is rising every year (up 25% from 2013 to 2014). In this guide, we’re not trying to solve the massive undertaking that is mobile user acquisition. Instead, we’re going to provide the ultimate compilation of resources for you to craft a personalized user acquisition plan for your app.
At Branch, we have noticed something obvious: app developers often want to link directly into other apps. It sounds simple, but this is often frustratingly difficult to implement. That’s why we’re excited to announce a brand new, open-source SDK named Roots to help app developers do just that. This is a standalone project, completely separate from our core Branch deep linking service, and we are releasing it to the community for free use, forever. You can grab the iOS version here and the Android version here.
So you’ve heard about this thing called “deep linking.” Maybe someone mentioned it in the morning stand-up, or it came through in one of those weekly industry newsletters. But what is deep linking and what does it actually do? And what does all of this mean for mobile apps?
Here at Branch, we’ve talked a lot about the current mobile ecosystem and the value of app users. For instance, on Black Friday, 41% of purchases came from a mobile device. But capturing a slice of this engagement continues to prove difficult. Why is that? Well, there are a lot of reasons. Apps are competing to stand out in an extremely saturated market and converting fickle millennials into engaged app users is an uphill battle. Yet, despite this disconcerting knowledge, businesses must build and market apps to stay relevant in our increasingly mobile world.
We are at a time of extraordinary change. And history is repeating itself in 2016 as modern marketing becomes eerily similar to the advertising revolution that took place in the 1960’s, changing the way we interact with businesses.
Full disclosure: I’m a millennial. And I know that the word “millennial” often carries with it connotations of entitlement, sensitivity, and laziness. Millennials, defined loosely as those born between 1980 and 1999, grew up in a fast-paced world of technology and social media, which undoubtedly has shaped who they are and given rise to some of their more unflattering associations. And yet, millennials have also been labeled as tech-savvy, optimistic, and ambitious. For better or for worse, millennials are distinctly different than other generations and demand a unique approach for marketers.
In order to craft an effective mobile marketing strategy, it is important to continually keep up with the ever-evolving data behind the way that consumers interact with digital media and advertising. Just a few weeks ago, venture capital firm Kleiner Perkins Caulfield Byers published their 2016 version of the Mary Meeker Internet Trends Report. The numbers contained in the report are indisputable: mobile devices are taking over the average consumer’s time spent on digital media.