Today’s growing number of OTT users and growing rate of video consumption presents an opportunity for advertisers to better reach their target audience.
We review eight additional changes that have been (or will be) introduced with iOS 16 in the coming year – and what they mean for marketers.
You cannot succeed in the digital world without working with partners, so it's critical to make sure you're keeping good company. At Branch, our commitment is to be an industry...
Mobile user acquisition is typically seen as a numbers game. It’s all about leveraging as many marketing channels as possible with the assumption that the wider you cast your ne...
We’re excited to introduce SEO App Attribution, a new solution from Branch that equips brands and agencies with attribution insight into app events (i.e. engagement, acqui...
With the Branch Sandbox program, you'll have access to the Branch product and engineering teams for special early access to test drive Branch's cutting-edge solutions before the...
“We believe great workplaces attract great people and, at Branch, we know the best ideas come from a diverse way of looking at technology and the world,” says Alex Austin, CEO a...
We’re excited to highlight Fabi Prabhakar, Director of Engineering at Branch. Passionate about supporting the people around her, Fabi has done more than enjoy her individual suc...
We’ll all start noticing QR codes with greater frequency on more and more offline channels. But some of this will be a wasted effort by brands until they think strategically abo...
AdLibertas has been acquired by Branch! By joining Branch, the first-party data platform for app developers will be able to increase the scale and effectiveness of its offering...
Privacy regulations have dramatically expanded in recent years as consumers worry more about sharing their personal information and how that information is used. In response, ma...
To help you fuel cross-channel and cross-platform mobile growth, our team works hard to deliver the most current, relevant resources.
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