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Level Up How You Calculate ROI with Cost-on-Links

Our latest cost-on-links feature allows you to better understand your mobile ad spend, leading to better campaign optimization and ROI. Learn more in the blog post.

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Announcing the 2021 Mobile Growth Awards

It’s once again time for Branch’s annual Mobile Growth Awards, designed to recognize the difference-makers and innovators in the mobile space.

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What Personalized Custom Onboarding Can Do for Your Mobile App

Getting someone to download your app is the easy part of the process. Where things get tricky is when users enter personal information in an app and actually start using it.

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Life after User Breakup

Churn doesn’t have to mean the permanent end of your relationship with a user — you can potentially win them back with the right outreach.

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Branch NativeLink™: An Innovative Solution to the Deferred Deep Linking Challenges Caused by Private Relay in iOS 15

Learn about Branch's brand new NativeLink functionality, which uses privacy-centric, on-device functionality to guarantee deferred deep link accuracy and attribution — even with...

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What Are App Clips and How Do They Work?

App Clips allow users to access abridged versions of apps without downloading them. What are their strengths and weaknesses?

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Apple Just Killed Uninstall Tracking on iOS 15, and That’s A Good Thing

How will Apple's removal of uninstall tracking on iOS 15 affect the mobile industry? Read more to find out.

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Product Update: SKAdNetwork Enhanced Conversion Value Mapping

Learn how our SKAdNetwork enhanced conversion value mapping takes your SKAN data to the next level.

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Announcing the 2021 Mobile Growth Handbook

The 2021 Mobile Growth Handbook is here! 🎉 Learn how to create winning mobile growth campaigns that acquire, engage, retain, and activate app users.

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UX Insights: How BWS Drove Rapid User Engagement By Leveraging Gamification

BWS, Australia's largest liquor retailer, drove over 300,000 new app downloads and increased online sales by 49% by partnering with Branch. Learn more in the blog post.

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WWDC 2021 and iOS 15: What Apple Announced and What Mobile Marketers and Product Managers Need To Know

Apple announced new changes at WWDC 2021, including what's to come with iOS 15. Learn what the changes entail and what they mean for the mobile industry.