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WWDC 2022 Recap: What’s New for Mobile Growth?

Apple announced improvements to SKAdNetwork and the latest on AppTrackingTransparency compliance at their annual Worldwide Developers Conference (WWDC). Read on to learn more ab...

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Personalized App Onboarding With Branch + Airship

Onboarding is defined by the interactions that set the stage for long-term customer value. Personalized onboarding goes even further — users receive hyper-relevant information t...

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Branch Honored With Fortune 2022 Best Workplaces in the Bay Area List

Our internal motto at Branch is “Build together. Grow together. Win together.” We are excited to share that Branch has today won with our inclusion on the Fortune 2022 Best Work...

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What It Means to Bring Your Whole Self to Work

It’s during Pride Month that many, including Tom Allegretti—Branch's Director of Talent Operations and Program, take the time to reflect on why bringing your whole self to work ...

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Critical Conversations: What Are Mobile Leaders Discussing in 2022?

At the recent Leaders in Mobile (LIM) retreat in Kapolei, Hawaii, attendees exchanged ideas and discussed how mobile has shifted and where it’s going next. 

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What Mobile App Events Should You Track With Your MMP?

Measuring the important KPI events for your business, downstream events users perform after installing your app, and important conversion events used for ads optimization with B...

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Branch Employee Highlight: Cynthia Chiang

I’m excited to share the story of Cynthia Chiang, Branch’s Senior Marketing Manager. Cynthia joined the marketing team six years ago and it’s been incredible to see how her care...

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How to Use Mobile SEO to Convert Users

SEO has drastically changed in the past decade from technical algorithm hacks to quality, intent-driven content and engagement. To really get the most from SEO, you must focus o...

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How Sports Betting Apps Maximize Engagement, and What Others Can Learn

Learn about the strategies leading sports betting apps have used to maximize user engagement!

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Optimizing Organic Social: How to Get Social Media Users to Your App

Your brand’s social profiles are an extension of your own digital properties. Explore our post on optimizing organic social using Branch links, and start driving users to your app!

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