The numbers are staggering, and you’ve likely heard them before: Mobile ad fraud is growing, and it’s costing marketers billions. According to Juniper Research, overall ad fraud is estimated to…
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As overall mobile usage increases, time in-app continues to grow. eMarketer found that the average consumer spends just over 3 hours a day on their mobile device. Of that, an…
What is Influencer Marketing? Influencer marketing is currently a $2 billion industry expected to quintuple to $10 billion by 2020, according to AdWeek. Start-ups and enterprise companies alike are allocating…
Every mobile marketer today is asking the same question: How can I drive cross-channel growth for my app—and which mobile marketing channels will actually perform? While App Annie reports that…
What is AMP (Accelerated Mobile Pages)? If you’ve ever searched for content and interacted with the results on a mobile device, you’ve probably encountered AMP, or Accelerated Mobile Pages. AMP…
A leading online marketplace operating in 45 countries, OLX has found success encouraging mobile web visitors to convert into app users in a contextual, personalized fashion. OLX implemented Branch’s Journeys…
We live in an increasingly mobile world. As of December of last year, mobile usage beat desktop usage by nearly 10%, and that delta is only increasing. Mobile apps have…
In today’s mobile-first world, consumers’ expectations are higher than ever. They want to be able to buy what they want, when they want, no matter where they are — and have…
As a technology provider, Branch enables software developers and, in particular, mobile app developers to implement deep linking and attribution. We process data on behalf of your company and are…
2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts that…
The Knot is the leading provider of wedding resources for couples looking to seamlessly plan and execute dream weddings. By creating personalized web-to-app experiences using Branch Journeys, The Knot doubled…
Digital advertising has now surpassed TV to become the primary channel for advertisers. And as ad spending has increased, so has ad fraud: estimates of the annual losses caused by…