We live in an increasingly mobile world. As of December of last year, mobile usage beat desktop usage by nearly 10%, and that delta is only increasing. Mobile apps have…
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In today’s mobile-first world, consumers’ expectations are higher than ever. They want to be able to buy what they want, when they want, no matter where they are — and have…
As a technology provider, Branch enables software developers and, in particular, mobile app developers to implement deep linking and attribution. We process data on behalf of your company and are…
2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts that…
The Knot is the leading provider of wedding resources for couples looking to seamlessly plan and execute dream weddings. By creating personalized web-to-app experiences using Branch Journeys, The Knot doubled…
Digital advertising has now surpassed TV to become the primary channel for advertisers. And as ad spending has increased, so has ad fraud: estimates of the annual losses caused by…
The State of Facebook Mobile App Install Ads in 2018 Last year, in a study of leading mobile user acquisition performance of marketing channels, we determined that Facebook and Instagram…
How Ad Networks Work on iOS In order to advertise your mobile app across other third party applications, you typically would work with a third-party ad network. The ad network…
For mobile growth professionals in 2018, organic acquisition may seem like the hydra of mobile growth—but it doesn’t have to be. The reality is, there is a set list of…
We’re very excited to announce our partnership with Quora to extend Branch’s powerful mobile linking and attribution capabilities to Quora’s advertising platform. With this partnership, advertisers can drive better campaign…
Branch’s products influence a wide variety of roles and teams within companies around the world. The most successful organizations have teams of users across the product, marketing and engineering departments…
Perhaps unbeknownst to you, your journey to this webpage has been a series of hops made possible by dozens of open source applications. Whether it is the encryption used to…