Picture this: you’ve spent months if not years developing your app, and have acquired your first 10,000 users. Finally, your hard work has paid off and you can sleep well…
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Lorenzo Peracchione co-founded BukuKas in December 2019 to empower millions of small business owners in Indonesia to go digital, run their business more effectively, and increase their degree of financial…
Quick Response or QR codes were invented by Masahiro Hara to track automobile parts in Japan and have been around since the ’90s but have never really taken off in…
Chalk one up for the rumor mill – IDFA deprecation is officially on ice for the next few months. Apple confirmed this morning that, “to give developers time to make…
In this post, I will highlight some of the history around mobile marketing, the challenges marketers face with their existing marketing tech stack, the key components of the modern marketing…
It’s been a wild few months as everyone in the mobile ecosystem braces themselves for the impact iOS 14 will have on the industry. Our intention is to act as…
The release of iOS14 is happening in a couple of weeks, in which Limit Ad Tracking will be enabled by default, rendering the IDFA obsolete. Everyone in the mobile advertising…
According to renowned marketer Robert Glazer, affiliate marketing has existed for over two decades now, and has transformed significantly over its lifetime — taking on many different titles like associate…
If you work in mobile marketing, product, or advertising in a region where iOS is widely adopted, your world changed on June 22nd. If you are looking for a quick…
One of the things that we admire most about our customers is that they’re always looking to optimize your growth plan and get the most out of their Branch investment….
Branch believes that privacy-first, device-level data is the best option for the mobile industry, and we are committed to maintaining these insights for our customers. We’re working closely with all…
This post covers what Branch does, how we think about data science, and how our data infrastructure enables our data scientists. What does Branch do? Since 2014, Branch has focused on building…