Earlier this month, Shopkick CEO Adam Sand spoke at the Mobile World Congress Americas 2018 conference. Over the course of the three day event, more than 400 speakers highlighted a…
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To set the stage for this post, I first want to provide some background on security at Branch. We provide an enterprise-grade service that over 50,000 apps (including those for…
Instagram is now one of the world’s most popular social media networks, with Statista reporting the app has surpassed one billion monthly active users as of June 2018. For mobile…
At Branch, we believe customer value begins with providing great user experiences. In a crowded marketplace, it’s easy for software providers to resort to deceptive product messaging and ads to…
2018 marks the ten-year anniversary for both the Apple App Store and Android Market, and both are growing faster than ever. Specifically, App Annie predicts that consumer app store…
Chances are you already know about Journeys, our powerful solution that allows our partners to implement customizable, targeted smart banners that drive web visitors into their apps seamlessly. Journeys turns…
In the early days of the web, it was easy enough to focus on your website and email as major drivers of engagement, conversions, and analytics. However, as devices and…
Spending my whole working life in Silicon Valley and watching tech companies grow, I have noticed that there are certain moments in a company’s history that, in an instant, dramatically…
Checkout 51, a leading rebate app that offers users great deals and cashback rewards for their grocery shopping, has been a mobile-first company since its inception. Founded in Toronto, the…
Deep linking on iOS is the practice of leveraging contextual links to drive a user to specific in-app content. Marketers and developers know how important deep linking is; they also…
When it comes to reviewing the performance of a marketing campaign, some marketers tend to focus on clicks or installs. But there are also key actions that users complete further…
Discoverability is one of the most critical parts of any app’s success—and with Apple reporting that 65% of mobile app downloads come from search entries in the App Store versus…