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NativeLink and App Clips: Solving the Deferred Deep Linking Challenges of Private Relay

Both NativeLink and App Clips bridge the gap left by Private Relay, deep linking users to their destinations in very different ways. Both also have individual strengths that mak...

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Facebook Mobile Attribution Update: AMM Deprecation and Google Play Install Referrer Support

For most app marketers, Facebook ads have always been a key part of any user acquisition strategy. Many things have changed in the world of mobile over the last few years — espe...

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Metrics That Matter: What to Report Up and Across

There are many ways to gauge the success of a product or service, but if you want to measure performance over time, you’ll need to weigh it against an unchanging set of standards.

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Enhance Your Campaign Data with Scheduled Log Exports

Learn about our latest addition to our powerful suite of export APIs: Scheduled Log Exports, which allows you to get the precise data you need to optimize your app campaigns.

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Referral Program on Whatsapp

Check out how Licious uses Branch links in their referral program on WhatsApp to enable their users to seamlessly share Branch Referral Links with their friends and family via s...

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How Licious’s Strategic Partnership With Branch Enabled Them To Further Disrupt The Indian Animal Protein Industry

Licious, India’s largest tech-first, full-stacked direct-to-consumer (D2C) fresh meat and seafood brand based out of Bengaluru, India has always been ahead of the curve in disru...

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Level Up How You Calculate ROI with Cost-on-Links

Our latest cost-on-links feature allows you to better understand your mobile ad spend, leading to better campaign optimization and ROI. Learn more in the blog post.

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Announcing the 2021 Mobile Growth Awards

It’s once again time for Branch’s annual Mobile Growth Awards, designed to recognize the difference-makers and innovators in the mobile space.

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What Personalized Custom Onboarding Can Do for Your Mobile App

Getting someone to download your app is the easy part of the process. Where things get tricky is when users enter personal information in an app and actually start using it.

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Life after User Breakup

Churn doesn’t have to mean the permanent end of your relationship with a user — you can potentially win them back with the right outreach.

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Branch NativeLink™: An Innovative Solution to the Deferred Deep Linking Challenges Caused by Private Relay in iOS 15

Learn about Branch's brand new NativeLink functionality, which uses privacy-centric, on-device functionality to guarantee deferred deep link accuracy and attribution — even with...