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How to Drive Growth on Mobile

I was fortunate enough to be able to give PandaConf’s keynote speech at Web Summit 2021 and share some of my insights about where mobile is and where it’s going.

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Announcing the 2021 Mobile Growth Awards Finalists

For the second straight year, Branch’s Mobile Growth Awards have been open to nominees from across the mobile marketing landscape.

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Branch Tools that Drive Desktop Web Visitors to Your App

Branch has made the transition much easier with products specifically designed to facilitate the jump from a desktop website to a mobile app.

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Branch SafeTrack™ Ensures End-to-End ATT Compliance for Your Ad Attribution

Since the release of iOS 14.5 in April, SafeTrack™ has been automatically applied to all Branch links created to measure ad campaigns.

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Hey Peet’s, Congrats on the App Relaunch!

Branch is sending a BIG congratulations to Peet’s Coffee on their revamped Peetnik Rewards program and the relaunch of their mobile app!

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NativeLink and App Clips: Solving the Deferred Deep Linking Challenges of Private Relay

Both NativeLink and App Clips bridge the gap left by Private Relay, deep linking users to their destinations in very different ways. Both also have individual strengths that mak...

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Facebook Mobile Attribution Update: AMM Deprecation and Google Play Install Referrer Support

For most app marketers, Facebook ads have always been a key part of any user acquisition strategy. However, a significant update is coming to the data available from Facebook's ...

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Metrics That Matter: What to Report Up and Across

There are many ways to gauge the success of a product or service, but if you want to measure performance over time, you’ll need to weigh it against an unchanging set of standards.

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Enhance Your Campaign Data with Scheduled Log Exports

Learn about our latest addition to our powerful suite of export APIs: Scheduled Log Exports, which allows you to get the precise data you need to optimize your app campaigns.

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Referral Program on Whatsapp

Check out how Licious uses Branch links in their referral program on WhatsApp to enable their users to seamlessly share Branch Referral Links with their friends and family via s...

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How Licious’s Strategic Partnership With Branch Enabled Them To Further Disrupt The Indian Animal Protein Industry

Licious, India’s largest tech-first, full-stacked direct-to-consumer (D2C) fresh meat and seafood brand based out of Bengaluru, India has always been ahead of the curve in disru...