In this edition of mobile growth interviews, we speak with Arun Kumar, Director of Growth Marketing at Carousell since 2015, where he built the growth marketing team and has since…
Read More
COVID-19 has widely impacted retailers, and the prevalence of social distancing measures has only made it evident that brands need to adapt to meet the shift in consumer shopping behaviors….
Branch recently hosted its first-ever Agency Advisory Council; a close-knit group of mobile marketing and analytics leaders from top agencies. Branch brings this group together to discuss important ongoing industry…
Email is one of the best channels you can use to continually engage with users and get them to come back to your app. Many mobile marketers and developers utilize…
Picture this: you’ve spent months if not years developing your app, and have acquired your first 10,000 users. Finally, your hard work has paid off and you can sleep well…
Lorenzo Peracchione co-founded BukuKas in December 2019 to empower millions of small business owners in Indonesia to go digital, run their business more effectively, and increase their degree of financial…
Quick Response or QR codes were invented by Masahiro Hara to track automobile parts in Japan and have been around since the ’90s but have never really taken off in…
Driving app growth can often feel like pushing a boulder up a hill. Not only do you have to get your app noticed in a fiercely competitive App/Play Store with…
Chalk one up for the rumor mill – IDFA deprecation is officially on ice for the next few months. Apple confirmed this morning that, “to give developers time to make…
In this post, I will highlight some of the history around mobile marketing, the challenges marketers face with their existing marketing tech stack, the key components of the modern marketing…
It’s been a wild few months as everyone in the mobile ecosystem braces themselves for the impact iOS 14 will have on the industry. Our intention is to act as…
The release of iOS14 is happening in a couple of weeks, in which Limit Ad Tracking will be enabled by default, rendering the IDFA obsolete. Everyone in the mobile advertising…