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Product Update: SKAdNetwork Enhanced Conversion Value Mapping

Learn how our SKAdNetwork enhanced conversion value mapping takes your SKAN data to the next level.

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Announcing the 2021 Mobile Growth Handbook

The 2021 Mobile Growth Handbook is here! 🎉 Learn how to create winning mobile growth campaigns that acquire, engage, retain, and activate app users.

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UX Insights: How BWS Drove Rapid User Engagement By Leveraging Gamification

BWS, Australia's largest liquor retailer, drove over 300,000 new app downloads and increased online sales by 49% by partnering with Branch. Learn more in the blog post.

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WWDC 2021 and iOS 15: What Apple Announced and What Mobile Marketers and Product Managers Need To Know

Apple announced new changes at WWDC 2021, including what's to come with iOS 15. Learn what the changes entail and what they mean for the mobile industry.

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How EatSure Leveraged Branch To Become A True Pioneer In The Indian Restaurant Sector

Learn how EatSure leverages Branch to increase user engagement and drive more accurate campaign measurement.

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Google Announces Changes to Limit Ad Tracking Behavior on Android

What does Google’s latest change to the GAID entail, and what does it mean for mobile marketers? Learn more in our blog post.

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How to Open an Android App from the Browser

Opening an installed app from a browser is often referred to as “deep linking." With this guide, learn how to deep link into your Android app for yourself.

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Attribution After iOS 14.5: What Does the Data Tell Us About Why the Apocalypse is So Quiet?

What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes...

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5 Mobile App Retention Strategies for 2021 and Beyond

Learn tips and tricks for mobile retention to boost user LTV and in-app revenue.

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Announcing the AWS + Branch Partnership

We're excited to announce our partnership with AWS. Learn how this partnership can improve your mobile marketing campaigns and user experience.

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A Blueprint to Build Enticing Ramadan Mobile Marketing Campaigns in 2021

Ramadan brings great changes in consumer behavior and market dynamics that brands should analyze in order to capitalize on this $2.2 trillion dollar opportunity in South Asia. R...