At Branch, our most important core value is being “partners first.” By partners, we mean our customers, community, or anyone who interacts with Branch. From the beginning, we’ve referred to this group as “partners,” because we believe that the challenge of improving the mobile landscape through better linking cannot be accomplished by any one company.
If you have ever tried to build anything more than a very basic mobile app, you probably ran into the need for a backend. You likely then discovered that designing and maintaining one of these is no simple task. Enter BaaS (Backend as a Service) platforms like Firebase and Parse — game-changers for developers who want to focus on building an app.
At Branch, we have a long term vision of democratizing app discovery, and events are at the forefront of our marketing strategy to solve this far reaching issue. In a little over a year, we’ve participated in, 80+ conferences, and deciding what's worth doing again is at the top of my priorities for the long-term growth of Branch. Here's what's at the top of my list:
If you’ve been in mobile development for a while, you most likely have heard about Google’s Firebase platform. They’ve launched about 10 new services, ranging from A/B testing to basic analytics in addition to sucking in and relabeling few Google services. One of those services was their App Indexing project which they’ve been working on since 2013. In May 2016, they relabeled the service “Firebase App Indexing” and it has that name to this day.
There has never been a simpler, more powerful platform for software engineers to build and deploy applications. Native iOS and Android have fostered an incredible community of tutorials, sample code and development environments like Xcode and Android studio. Combine these developer resources with the ease of deploying software to an application store that reaches billions of people around the globe, and you’ve got a recipe for a compelling software platform.
Is your mobile web traffic larger than your app traffic? Don’t worry, this is common. But once you dig in and find out that your app users are more engaged, you might scramble to figure out how to push your mobile web users into the app.
From improved web and app analytics to new Journeys templates, we’re excited to share our new features just in time for the holidays! Click through each feature below to explore the December product updates from Branch:
This is the second in a two-part series about the future of links. Part one recapped the history of links on the web and how things became so broken on mobile. In this post, we will cover the solution, and what we have learned at Branch as we built it.
The emergence of mobile has caused marketers to re-think how they approach traditional marketing channels. This year, $6 billion was spent online between Black Friday and Cyber Monday, with over $2 billion of that happening on mobile, which equates to an increase of 33% compared to 2015. Yet, even with the rise of purchases on mobile, the click-to-purchase rate on is still half of that of desktop due to a broken linking experience.
Here at Branch, we move fast. It's so critical to the success of our company that it is one of our core values. We are the fastest moving company I've worked for.
Getting users inside of your app is the most important part of a deep link, and if your links don't open the app, it can severely hurt the user experience. Apple's introduction of Universal Links in iOS 9 provided a new way to directly open your app, without having to rely on URI Schemes redirecting through Safari. At the surface level, Universal Links seem pretty straight forward: Host a file on your website, and add your website domain to the Xcode project. However, while Universal Links certainly have their advantages, they are far from perfect. While Universal Linking creates a more elegant user experience, they also introduce additional configuration complexity.