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Google Announces Changes to Limit Ad Tracking Behavior on Android

What does Google’s latest change to the GAID entail, and what does it mean for mobile marketers? Learn more in our blog post.

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How to Open an Android App from the Browser

Opening an installed app from a browser is often referred to as “deep linking." With this guide, learn how to deep link into your Android app for yourself.

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Attribution After iOS 14.5: What Does the Data Tell Us About Why the Apocalypse is...

What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes...

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5 Mobile App Retention Strategies for 2021 and Beyond

Learn tips and tricks for mobile retention to boost user LTV and in-app revenue.

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Announcing the AWS + Branch Partnership

We're excited to announce our partnership with AWS. Learn how this partnership can improve your mobile marketing campaigns and user experience.

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A Blueprint to Build Enticing Ramadan Mobile Marketing Campaigns in 2021

Ramadan brings great changes in consumer behavior and market dynamics that brands should analyze in order to capitalize on this $2.2 trillion dollar opportunity in South Asia. R...

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The Importance and Challenges of Mobile App Re-engagement

Why is mobile app re-engagement important? What are some challenges to mobile app re-engagement as a result of iOS 14 — and how can those challenges be solved? Read the full pos...

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Bridge the Online to Offline Gap with Branch’s QR Code API and Web SDK

Branch is excited to announce the launch of its QR Code API and Web SDK method. Read the blog post to learn how these features help drive cross-platform mobile growth.

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Unraveling Ramadan 2021 Consumer Behavior & Mobile Marketing Trends

Read about the Ramadan 2021 mobile marketing trends and changes in user behavior to help reach your app growth goals.

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How to Achieve High User Opt-in Rates on iOS from Leading Brands

Get inspired and achieve higher user opt-in rates on iOS 14 with these examples of App Tracking Transparency strategies from leading brands.

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UX Insights: How THE ICONIC Built a Best-In-Class User Experience to Supercharge G...

Learn how retailer brand THE ICONIC transformed their UX to drive app growth across platforms — and how you can do the same.

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