MarketingWeb to App

4 Reasons Brands Should Convert Website to App Users

By October 28, 2016 No Comments

To learn more about how top mobile brands convert website to app users, download our latest white paper, How to Effectively Drive App Growth From Your Mobile Website.

We’ve all been there as consumers. You’ve just landed on a mobile website and have a sudden yearning for an interface that resembles a mobile app. Unfortunately, mobile websites are clunky, hard to navigate, and typically don’t have an effective tool to take mobile website users to the mobile app.

 

That’s why we created Journeys Web to App Marketing. The connection between the mobile web and mobile apps has been broken up until now, but it’s time to mend the relationship for a better user experience, higher revenues, and more engagement.

Top Reasons Brands Should Convert Website to App Users

Mobile will account for 50% of all digital ad spend in 2016 (worth $100B).

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Mobile advertising is getting more and more expensive by the day. Marketing budgets continue to shift in 2016, and it’s essential that companies begin to look for organic tactics to compliment their mobile ad spend; specifically by creating a cohesive experience on mobile for all of their users. And the best way to get that organic engagement on mobile is to convert website to app users. Once a user downloads an app, brands are able to utilize push notifications, email, and in-app updates to re-engage these users time and time again.

eCommerce companies specifically must take note that mobile accounts for 35% of all retail transactions, and according to comScore, mobile app users browse 286% more products compared to the mobile web. A statistic that begs the question: are you effectively driving mobile website users to your mobile app?

Users spend 50% of their time on mobile in their #1 most used app.

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Statistically speaking, that app is usually Facebook. So when a consumer ventures outside of that one app where they spend half of their time, it’s paramount for brands to capture that user’s mobile engagement, even if they have very little time to do so. Effective website to app tools can solve this problem by simplifying the steps that users must take to travel from the mobile web to a mobile app. Website to app conversions need to be effectively timed, A/B tested, and feature compelling creative content from the very beginning. Branch Journeys has all the tools you’d need to effectively target and convert your website into app users.

Google is giving away about $1B per month in app installs from organic search traffic.

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SEO, one of the longest standing tactics of digital marketers, is an enormous opportunity for app installs that you most likely weren’t aware of. Google compliant banners and Journeys can be placed on your highest performing web pages, with a deferred deep link, that takes users to the exact same piece of content inside of a mobile app that they were viewing on the mobile web.

By using SEO to fill the top of the funnel, and simultaneously capturing the attention of your users, brands can close the loop and convert mobile website users into increased revenue and engagement.

According to the Mary Meeker Internet Trend Report, 2 billion users have been added to mobile internet in the last 5 years, and the next 5 years will likely see 2 billion more.

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Each and every mobile device has precious storage space, and only so many apps can make it onto your phone. In fact, the average user only actively uses 27 apps on their phone. How can marketers stand out in an app store that features 2 million other apps? Based on these numbers, your app has a 1 in 74,000 chance of being an active app on a user’s phone. Finding other ways like, website to app, to attract engaged mobile app users can exponentially increase the odds that one of your customers installs and actually engages with your mobile app.

To find out more about the top methods and tactics for driving website to app installs, download out latest white paper, How to Effectively Drive App Growth From Your Mobile Website.