Mada co-founded Branch in 2014, masterminding the community-driven marketing strategy behind the company's early, explosive success. Mada currently leads marketing and new market development for Branch, and she remains deeply involved in the company's global culture initiatives, which have led to several industry awards.
Dec 22, 2020
In the past two months, my team received over 300 nominations for the Mobile Growth Awards. I am both thoroughly impressed and in awe of the level of innovation, expertise, and thoughtfulness that came to define campaigns this year. While marketers have always propelled the brand forward, this year emphasized a reinvigorating effort to be creative and build for and around customer needs. Having looked at all the nominations closely, I’m now thrilled to announce the finalists that have made it to the judges’ table. The finalists are individuals from top brands who drive exceptional growth and innovation in mobile.
The program includes multiple award categories, and here are the finalists across them.
Recognizing one of this year’s most viral mobile marketing campaigns.
A look at the campaigns that created new and innovative channels, techniques, tactics, or strategies to increase mobile growth over the past year.
Campaigns that transformed traditional offline marketing by blending the best of physical and digital to improve the consumer journey.
Celebrate business innovation through digital transformation, resulting in increased engagement, user acquisition, or revenue.
Highlighting a feature or campaign designed to adapt to changing consumer needs during COVID.
Highlighting a campaign delivering an improvement in engagement and retention during COVID.
Highlighting a highly successful mobile onboarding activation campaign.
Recognizing creative thinking and outstanding innovation on mobile.
The submissions to the awards include a wide variety of stories and strategies that ironed out some of the challenges of this year and heightened our joys. Judging these entries are masters of mobile themselves from leading brands such as Twitter, Airbnb, LinkedIn, 9Now, InMobi, etc.
The Awards Gala will take place on:
-Americas: Thursday, January 28, 2021, 12 PM PST – Click here to register
-APAC & EMEA: Friday, January 29, 9 AM GMT / 2.30 PM IST / 4 PM JKT / 5 PM SGT / 8.00 PM AEDT – Click here to register
Join us to celebrate our finalists, applaud the winners, and hear the mobile growth stories of top brands to inspire your next campaign!
For more information, head to Mobilegrowth.org/awards to learn more about this year’s awards.
Mada co-founded Branch in 2014, masterminding the community-driven marketing strategy behind the company’s early, explosive success. Mada currently leads marketing and new market development for Branch, and she remains deeply involved in the company’s global culture initiatives, which have led to several industry awards.
Dec 22, 2020
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