To say that we’ve seen mobile change dramatically in 2020 would be an understatement. COVID-19 changed the world, including the mobile ecosystem. As a result, we’ve seen various trends like the explosion of app use, video services, and decreased paid ad spend. With so many changes, it can be difficult to know where to turn to for a trusted resource.
That’s why we assembled and restructured this year’s Mobile Growth Handbook: to act as a resource for brands like yours to pivot and optimize your mobile strategy in this time of uncertainty and confusion. This year, we’ve compiled different tips and insights that fall under Retention and Engagement, Acquisition, Advocacy, and Attribution — all with a COVID-focused approach. We’ve also collected data and trends we’ve seen ourselves to help you make the best decisions when it comes to your mobile tactics, and included actionable advice from mobile experts like:
We’re incredibly excited to share The 2020 Mobile Growth Handbook with you, and hope you find it valuable in your mobile strategy!
Ready to elevate your mobile strategy? Click here to download the 2020 Mobile Growth Handbook!