Announcing The 2020 Mobile Growth Handbook: Mobile in the Age of COVID-19

Johanna Lazar

Johanna previously owned all Branch content including whitepapers, blog posts, and social media, and coordinated North America webinars. She also moonlighted in the product marketing realm, having owned the product update email, written product blog posts, and helped out with landing pages.

Jul 06, 2020

To say that we’ve seen mobile change dramatically in 2020 would be an understatement. COVID-19 changed the world, including the mobile ecosystem. As a result, we’ve seen various trends like the explosion of app use, video services, and decreased paid ad spend. With so many changes, it can be difficult to know where to turn to for a trusted resource. 

That’s why we assembled and restructured this year’s Mobile Growth Handbook: to act as a resource for brands like yours to pivot and optimize your mobile strategy in this time of uncertainty and confusion. This year, we’ve compiled different tips and insights that fall under Retention and Engagement, Acquisition, Advocacy, and Attribution — all with a COVID-focused approach. We’ve also collected data and trends we’ve seen ourselves to help you make the best decisions when it comes to your mobile tactics, and included actionable advice from mobile experts like: 

We’re incredibly excited to share The 2020 Mobile Growth Handbook with you, and hope you find it valuable in your mobile strategy!

 

Ready to elevate your mobile strategy? Click here to download the 2020 Mobile Growth Handbook!

 

Johanna Lazar

Johanna previously owned all Branch content including whitepapers, blog posts, and social media, and coordinated North America webinars. She also moonlighted in the product marketing realm, having owned the product update email, written product blog posts, and helped out with landing pages.

Jul 06, 2020

Branch provides the industry's leading mobile linking and measurement platforms, offering solutions that unify user experience and attribution across devices and channels. Branch has been selected by over 100,000 apps since 2014 including Adobe, BuzzFeed, Yelp, and many more, improving experiences for more than 3 billion monthly users across the globe. Learn more about Branch or contact sales today.
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