Announcing the 2022 Mobile Growth Awards Finalists

Mada Seghete

Co-Founder and VP of Marketing

Mada co-founded Branch in 2014, masterminding the community-driven marketing strategy behind the company's early, explosive success. Mada currently leads marketing and new market development for Branch, and she remains deeply involved in the company's global culture initiatives, which have led to several industry awards.

Nov 14, 2022

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For the third straight year, Branch’s Mobile Growth Awards have showcased innovative and thoughtful leadership in the mobile space.  We started the mobile growth community eight years ago to help facilitate sharing of challenges, ideas, and best practices in mobile and these awards are a representation of the creativity, innovation, and grit we see in the Branch community, network, and partners. And, once again, I’ve been inspired by the response that we received — over 100 nominations in eight different categories. The winners of the awards, which honor companies that are driving growth and innovation in the mobile space, will be announced in December.

Here are the finalists in our eight award categories:

Best Overall Growth Campaign: For entries that created new and innovative channels, techniques, tactics, or strategies to increase mobile growth.

  • CBS Sports
  • Jersey Mike’s
  • Dorothy Perkins by Nasty Gal
  • BandLab
  • YOXO via Data Revolt 

Best App Adoption Campaign: For entries with a highly successful app adoption strategy.

  • Expedia
  • Tata Digital
  • DICK’S Sporting Goods
  • CVS
  • CBS Sports
  • Domino’s Pizza Indonesia

Best Retention Campaign: For entries that delivered the best retention on mobile.

  • Ancestry
  • Aetna
  • Pratilipi
  • Sephora
  • QVC

Best QR Code Campaign: For entries transforming traditional offline marketing by delivering a world-class QR code experience.

  • Coast by Nasty Gal
  • GoMechanic
  • Nubank
  • New Look
  • Domino’s Pizza Indonesia

Best Organic Social Campaign: For entries that have a highly effective organic promotion strategy and social marketing campaigns that drive app acquisition, engagement, and retention.

  • MyFitnessPal
  • Planet Fitness
  • Extra

Best Referral Campaign: For entries that increased app adoption and engagement through best-in-class referral campaigns.

  • CSC ServiceWorks via Range Digital
  • Stake
  • GoMechanic

Best Use of First-Party Data: For entries that used first-party data to successfully deliver a personalized, end-to-end customer experience.

  • Drizly
  • Domino’s Pizza Indonesia

Best Influencer Campaign on Mobile: For entries highlighting a highly successful influencer marketing campaign that drove app adoption and increased app engagement.

  • Karen Millen by Nasty Gal
  • nate

Selecting Top-of-league Experiences

The submissions to the awards include a wide variety of stories and strategies that ironed out some of the challenges of this year and heightened our joys. Judging these entries are masters of mobile from leading brands such as Acorns, Zillow, JPMorgan Chase, and Coles Group.

For more information, head to Mobilegrowth.org/awards to learn more about this year’s awards.

Mada Seghete

Co-Founder and VP of Marketing

Mada co-founded Branch in 2014, masterminding the community-driven marketing strategy behind the company’s early, explosive success. Mada currently leads marketing and new market development for Branch, and she remains deeply involved in the company’s global culture initiatives, which have led to several industry awards.

Nov 14, 2022

Branch provides the industry's leading mobile linking and measurement platforms, offering solutions that unify user experience and attribution across devices and channels. Branch has been selected by over 100,000 apps since 2014 including Adobe, BuzzFeed, Yelp, and many more, improving experiences for more than 3 billion monthly users across the globe. Learn more about Branch or contact sales today.

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