On International Women’s Day, I can’t help but feel both joy and nostalgia. I was born and raised in Romania and while we have started celebrating this holiday more widely…
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Our internal motto at Branch is Build together. Grow together. Win together. Keeping this motto top-of-mind helps us focus on execution, growth, and constantly adapting to move the mobile ecosystem forward for…
As Mobile World Congress, the biggest mobile conference in the world approaches, we’re incredibly excited to announce the Mobile Growth Corner: a booth helping our community come together and learn…
As we near the end of 2018 and begin 2019, we wanted to take a look back at all the amazing things that happened at Branch this year. From joining…
The one question every mobile marketer ponders—web or app? The answer is simple: there is a time for each, and there is a user for each. While mobile app users…
Why is tracking organic and viral mobile app installs difficult? Unattributed direct referral traffic—it’s the nightmare that every mobile professional fears, because it means marketers and product managers won’t know…
Last week, we held the inaugural Branchout Conference, the first-ever industry event focused on what we can do together to overcome the increased fragmentation of the mobile ecosystem, and how…
The holiday season may truly be the most wonderful time of the year, but—for many eCommerce brands and apps—it’s also the most successful. Statista reports a total U.S. holiday season…
At Branch, we believe the future of mobile lies in a cross-platform world. To build a seamless user experience, product managers and marketers can’t be bound to one platform—experiences and…
The wait is over! After reviewing all of the submissions to our Mobile Growth Stories Challenge, it’s time to announce the winners! Our judging panel (below) were impressed by the…
I talk to hundreds of mobile developers all around the world — they come to attend or speak at our Mobile Growth Meetups, contact me over email, or chat with…
Tracking growth on mobile used to be hard. My cofounders and I built Branch out of the frustration we felt from all the experiments that we kept trying to run…