Author: Mada Seghete

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How to Create and Measure QR Codes to Bring Users to Your App and Drive Growth

Learn how QR codes can bridge the offline to online gap for your users and drive app growth, and how to measure the results of your QR code campaigns.

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Announcing the 2020 Mobile Growth Awards Winners

Find out the winners of the 2020 Mobile Growth Awards, and the winning campaigns that drove incredible results!

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Google’s iOS 14 Update: What It Means for Mobile Marketers

Google recently announced an important iOS 14 update — find out what it is and the actions you should take as a mobile marketer.

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Announcing the 2020 Mobile Growth Awards Finalists

The 2020 Mobile Growth Awards Finalists are here — are you one of them?

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Announcing Branch’s Tech for Female Founders Initiative

Branch is offering $5,000 in credits for Branch premium products to women founders. Learn more in the post!

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How the Market is Reacting to SKAdNetwork and Apple’s Privacy and IDFA Changes

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  If you work in mobile marketing, product, or advertising in a region where iOS ...

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iOS 14 – Frequently Asked Questions About What’s Changing, How to Adapt to t...

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  A special thanks to Alex Bauer for his help on this post. His mobile newsletter...

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What is SKAdNetwork: The Evolution of Mobile Attribution from Apple’s Perspe...

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  When Apple launched the iPhone in 2007, as revolutionary as the device was, it ...

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How To Prepare Your Mobile App and Attribution Stack for Apple’s iOS 14 Privacy an...

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  At WWDC 2020, Apple announced that iOS 14 will make some significant changes to mobi...

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Advanced Organic Growth Strategies in the Age of COVID

After writing a post a week or so ago on simple organic strategies to drive growth in the age of COVID, I decided to do a follow up on the more advanced and creative strategies that some brands are using to drive organic growth and traff...

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