Mada Seghete

Co-Founder and VP of Marketing

Mada co-founded Branch in 2014, masterminding the community-driven marketing strategy behind the company's early, explosive success. Mada currently leads marketing and new market development for Branch, and she remains deeply involved in the company's global culture initiatives, which have led to several industry awards.

Screen-Shot-2021-12-02-at-2.40.47-PM-768x401.png

Announcing the 2021 Mobile Growth Award Winners

It’s an honor for Branch to once again unveil the winners of the Mobile Growth Awards.

Blog_OG_web_summit_mada.jpg

How to Drive Growth on Mobile

I was fortunate enough to be able to give PandaConf’s keynote speech at Web Summit 2021 and share some of my insights about where mobile is and where it’s going.

image-768x402.png

Announcing the 2021 Mobile Growth Awards Finalists

For the second straight year, Branch’s Mobile Growth Awards have been open to nominees from across the mobile marketing landscape.

qr-code-og-image-768x402.png

How to Create and Measure QR Codes to Bring Users to Your App and Drive Growth

Learn how QR codes can bridge the offline to online gap for your users and drive app growth, and how to measure the results of your QR code campaigns.

MGA_Winner_Announcement_blog_OG_1200x628-768x402.png

Announcing the 2020 Mobile Growth Awards Winners

Find out the winners of the 2020 Mobile Growth Awards, and the winning campaigns that drove incredible results!

OG_Googles-iOS-14-Update-What-It-Means-for-Mobile-Marketers_1200x628_x2-768x402.png

Google’s iOS 14 Update: What It Means for Mobile Marketers

Google recently announced an important iOS 14 update — find out what it is and the actions you should take as a mobile marketer.

MGA_Finalist_Announcement_blog_OG-768x402.png

Announcing the 2020 Mobile Growth Awards Finalists

The 2020 Mobile Growth Awards Finalists are here — are you one of them?

OG_Female_Founders_LP_1200x628_x2-2-2-768x402.png

Announcing Branch’s Tech for Female Founders Initiative

Branch is offering $5,000 in credits for Branch premium products to women founders. Learn more in the post!

OG_How_the_Market_is_Reacting_to_SKAdNetwork_1200x628-768x402.png

How the Market is Reacting to SKAdNetwork and Apple’s Privacy and IDFA Changes

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  If you work in mobi...

OG_iOS-14_Frequently-Asked-Questions_1200x628-x2-768x402.png

iOS 14 – Frequently Asked Questions About What’s Changing, How to Adapt to the IDFA Going Away, and What This Means for the Industry

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  A special thanks to...

OG_What-is-SKAdNetwork_1200x628-768x402.png

What is SKAdNetwork: The Evolution of Mobile Attribution from Apple’s Perspective

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  When Apple launched...

Subscribe now for a weekly blog digest containing mobile growth tips, industry updates, and product announcements!