If you work in mobile marketing, product, or advertising in a region where iOS is widely adopted, your world changed on June 22nd. If you are looking for a quick…
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A special thanks to Alex Bauer for his help on this post. His mobile newsletter is one of the best in mobile and even though I work at Branch, my…
When Apple launched the iPhone in 2007, as revolutionary as the device was, it lacked a major component that has since come to define the smartphone experience: third party apps….
At WWDC 2020, Apple announced that iOS 14 will make some significant changes to mobile tracking. The gist is that users will need to opt into tracking, meaning the IDFA…
After writing a post a week or so ago on simple organic strategies to drive growth in the age of COVID, I decided to do a follow up on the…
After a few months of social distancing, the world is no longer the same. The adoption of everything virtual, from food delivery, shopping, work, dating, birthdays, workouts, and in my…
“In strange and uncertain times such as those we are living in, sometimes a reasonable person might despair. But hope is unreasonable and love is greater even than this. May…
Listen and subscribe on:Apple Podcast | Google Podcast | Spotify | Stitcher | YouTube When you hear the word growth what do you think about? When I looked up…
Editor’s note: An abridged version of this blog post first appeared on CMO.com. The CMO of yesterday — a creative, brand-driven executive — is on the verge of extinction. The…
This week was a good week. Comparably‘s rankings for Best Companies for Diversity, Best CEOs, and Best Company Culture came out and Branch is among the top companies for all…
I’m incredibly excited to announce that Branch has been named in Comparably‘s rankings for Best CEOs for Women (#15), Best CEOs for Diversity (#17), Best Leadership Teams (#13), and Best…
On International Women’s Day, I can’t help but feel both joy and nostalgia. I was born and raised in Romania and while we have started celebrating this holiday more widely…